Scalar Field Brand Identity
A complete profile of Scalar Field's visual system — colors, typography, components, and personality — extracted from https://www.scalarfield.io/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.scalarfield.io/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Scalar Field's actual button styles.
Brand Personality
Scalar Field Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Scalar Field's primary brand color?
Scalar Field's primary brand color is #4B5563. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Scalar Field use?
Scalar Field uses #13343B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Scalar Field use?
Scalar Field uses Roboto for body text and Hanken Grotesk for headings. Fonts were detected on https://www.scalarfield.io/ as part of their live design system.
Does Scalar Field use a light or dark theme?
Scalar Field's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from https://www.scalarfield.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Scalar Field.
Methodology
Brand data on this page was extracted from https://www.scalarfield.io/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Scalar Field.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Roboto",
"role": "body"
},
{
"family": "Hanken Grotesk",
"role": "heading"
}
],
"colors": {
"primary": "#4B5563",
"secondary": "#9CA3AF",
"accent": "#13343B",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#13343B"
},
"typography": {
"fontFamilies": {
"primary": "Roboto",
"heading": "Hanken Grotesk"
},
"fontStacks": {
"heading": [
"Roboto"
],
"body": [
"Hanken Grotesk",
"ui-sans-serif",
"system-ui",
"Segoe UI",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"Hanken Grotesk",
"ui-sans-serif",
"system-ui",
"Segoe UI",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
]
},
"fontSizes": {
"h1": "36px",
"h2": "24px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#13343B",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://scalarfield.io/favicon.ico",
"ogImage": "https://scalarfield.io/og-image.png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "None of the logo candidates match the ScalarField brand. They appear to be logos of financial institutions, not the site's brand.",
"confidence": 0.2,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Try Now",
"reasoning": "The 'Try Now' button has a strong call-to-action text and a dark background color (#000000), making it stand out as the primary CTA."
},
"secondary": {
"index": 1,
"text": "Try for free",
"reasoning": "The 'Try for free' button has a different background color (#FFFFFF) and serves as a secondary option with a less urgent call-to-action."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "finance professionals"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "None of the logo candidates match the ScalarField brand. They appear to be logos of financial institutions, not the site's brand.",
"confidence": 0.2
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}