Selia Brand Identity
A complete profile of Selia's visual system — colors, typography, components, and personality — extracted from https://www.selia.co. Built for designers, agents, and AI tools.
Primary
#492251
Accent
#B5B3ED
Body Font
Open Sans
Heading
Open Sauce One Latin
Color Palette
Brand palette extracted from https://www.selia.co.
Typography
Each font links to its Google Fonts page where available.
primary
Open Sans
heading
Open Sauce One Latin
Gelica Medium Oficial, Times New Roman, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
%20(1).png)
Social Card
UI Components
Live previews rendered using Selia's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: Individuals seeking mental health services online
Selia Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
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Frequently Asked Questions
What is Selia's primary brand color?
Selia's primary brand color is #492251. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Selia use?
Selia uses #B5B3ED as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Selia use?
Selia uses Open Sans for body text and Open Sauce One Latin for headings. Fonts were detected on https://www.selia.co as part of their live design system.
Does Selia use a light or dark theme?
Selia's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Selia's logo?
Selia's logo is available directly on their site (https://www.selia.co). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.selia.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Selia.
Methodology
Brand data on this page was extracted from https://www.selia.co on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Selia.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Open Sans",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Arial",
"role": "body"
},
{
"family": "Open Sauce One Latin",
"role": "heading"
},
{
"family": "Gelica Medium Oficial",
"role": "display"
}
],
"colors": {
"primary": "#492251",
"secondary": "#B5B3ED",
"accent": "#B5B3ED",
"background": "#FFFFFF",
"textPrimary": "#492251",
"link": "#492251"
},
"typography": {
"fontFamilies": {
"primary": "Open Sans",
"heading": "Open Sauce One Latin"
},
"fontStacks": {
"heading": [
"Gelica Medium Oficial",
"Times New Roman",
"sans-serif"
],
"body": [
"Arial",
"Helvetica Neue",
"Helvetica",
"sans-serif"
],
"paragraph": [
"Open Sans",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "64px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#B5B3ED",
"textColor": "#492251",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#492251",
"textColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://cdn.prod.website-files.com/68a623089db639d4919fc029/68d70994e914ccf6dad748c2_favicon.png",
"ogImage": "https://cdn.prod.website-files.com/68a623089db639d4919fc029/68ee1417fb32ffc9beb79514_Header%20plantilla%20(20)%20(1).png",
"logoHref": "/",
"logoAlt": "navbar-logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Empieza tu terapia online",
"reasoning": "Button #1, 'Empieza tu terapia online', has a vibrant blue background (#B5B3ED) and action-oriented text, making it a strong primary CTA."
},
"secondary": {
"index": 3,
"text": "Quiero empezar terapia",
"reasoning": "Button #3, 'Quiero empezar terapia', has a different background color (#492251) and supports the primary action, making it a suitable secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "Individuals seeking mental health services online"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}