Sendbird Brand Identity
A complete profile of Sendbird's visual system — colors, typography, components, and personality — extracted from https://sendbird.com. Built for designers, agents, and AI tools.
Primary
#6210CC
Accent
#6210CC
Body Font
Helvetica Now Text
Heading
Helvetica Now Text
Color Palette
Brand palette extracted from https://sendbird.com.
Typography
Each font links to its Google Fonts page where available.
primary
Helvetica Now Text
heading
Helvetica Now Text
Serrif-Medium, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
Brand Personality
Tone: professional Energy: medium Audience: enterprise businesses
Sendbird Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Sendbird's primary brand color?
Sendbird's primary brand color is #6210CC. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Sendbird use?
Sendbird uses Helvetica Now Text as the primary typeface across body and headings.
Does Sendbird use a light or dark theme?
Sendbird's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Sendbird's logo?
Sendbird's logo is available directly on their site (https://sendbird.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://sendbird.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sendbird.
Methodology
Brand data on this page was extracted from https://sendbird.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sendbird.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Helvetica Now Text",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
},
{
"family": "Ubuntu",
"role": "body"
},
{
"family": "Cantarell",
"role": "body"
},
{
"family": "Noto Sans",
"role": "body"
}
],
"colors": {
"primary": "#6210CC",
"secondary": "#62EEAB",
"accent": "#6210CC",
"background": "#FFFFFF",
"textPrimary": "#0D0D0D",
"link": "#9194A8"
},
"typography": {
"fontFamilies": {
"primary": "Helvetica Now Text",
"heading": "Helvetica Now Text"
},
"fontStacks": {
"heading": [
"Serrif-Medium",
"sans-serif"
],
"body": [
"Helvetica Now Text",
"system-ui",
"-apple-system",
"Segoe UI",
"Roboto",
"Ubuntu",
"Cantarell",
"Noto Sans",
"sans-serif"
],
"paragraph": [
"Helvetica Now Text"
]
},
"fontSizes": {
"h1": "72px",
"h2": "36px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%22%20height%3D%2218%22%20viewBox%3D%220%200%20100%2018%22%20fill%3D%22none%22%20data-v-18b4a467%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M99.5177%2015.428V1.35276H96.5905V6.68839C95.8847%205.62945%2094.7845%205.02756%2093.352%205.02756C90.7157%205.02756%2088.6189%207.39418%2088.6189%2010.3212C88.6189%2013.2482%2090.7157%2015.6357%2093.352%2015.6357C94.7845%2015.6357%2095.8847%2015.0336%2096.5905%2013.9749V15.428H99.5177ZM96.5946%2010.3196C96.5946%2011.7518%2095.4737%2012.8314%2094.0412%2012.8314C92.6296%2012.8314%2091.4878%2011.7312%2091.4878%2010.3196C91.4878%208.92877%2092.6296%207.80762%2094.0412%207.80762C95.4737%207.80762%2096.5946%208.90787%2096.5946%2010.3196ZM87.3501%207.66191C87.703%207.66191%2088.0559%207.72412%2088.4088%207.80712V5.14983C88.0765%205.08761%2087.7446%205.02539%2087.4331%205.02539C86.2914%205.02539%2085.3986%205.52363%2084.7967%206.39554V5.23295H81.8696V15.4259H84.7967V10.4021C84.7967%208.51291%2085.9384%207.66191%2087.3501%207.66191ZM80.5881%202.60835C80.5881%201.65332%2079.7784%200.84375%2078.8027%200.84375C77.827%200.84375%2077.0173%201.65332%2077.0173%202.60835C77.0173%203.58392%2077.827%204.39349%2078.8027%204.39349C79.7784%204.39349%2080.5881%203.58392%2080.5881%202.60835ZM76.2938%2010.3212C76.2938%207.39418%2074.1971%205.02756%2071.5606%205.02756C70.149%205.02756%2069.0487%205.60879%2068.3429%206.66748V1.35276H65.4157V15.428H68.3429V13.9957C69.0487%2015.0545%2070.149%2015.6357%2071.5606%2015.6357C74.1971%2015.6357%2076.2938%2013.2482%2076.2938%2010.3212ZM73.4235%2010.3196C73.4235%2011.7312%2072.3024%2012.8314%2070.8908%2012.8314C69.4583%2012.8314%2068.3374%2011.7518%2068.3374%2010.3196C68.3374%208.90787%2069.4583%207.80762%2070.8908%207.80762C72.3024%207.80762%2073.4235%208.92877%2073.4235%2010.3196ZM60.8869%2015.428H63.814V1.35276H60.8869V6.68839C60.1811%205.62945%2059.0809%205.02756%2057.6484%205.02756C55.0121%205.02756%2052.9152%207.39418%2052.9152%2010.3212C52.9152%2013.2482%2055.0121%2015.6357%2057.6484%2015.6357C59.0809%2015.6357%2060.1811%2015.0336%2060.8869%2013.9749V15.428ZM60.8841%2010.3196C60.8841%2011.7518%2059.7631%2012.8314%2058.3307%2012.8314C56.9192%2012.8314%2055.7773%2011.7312%2055.7773%2010.3196C55.7773%208.92877%2056.9192%207.80762%2058.3307%207.80762C59.7631%207.80762%2060.8841%208.90787%2060.8841%2010.3196ZM48.9158%2015.4259H51.8429V9.65472C51.8429%206.76909%2050.2653%205.02539%2047.6494%205.02539C46.487%205.02539%2045.5321%205.58597%2044.8886%206.56166V5.23295H41.9614V15.4259H44.8886V10.0285C44.8886%208.69981%2045.6774%207.82778%2046.9021%207.82778C48.1061%207.82778%2048.9158%208.69981%2048.9158%2010.0285V15.4259ZM40.8399%2011.0249C40.8814%2010.6928%2040.9021%2010.2153%2040.9021%209.98696C40.9021%207.1842%2038.6394%205.02539%2035.8783%205.02539C32.9097%205.02539%2030.5845%207.30876%2030.5845%2010.2775C30.5845%2013.2877%2032.9304%2015.6335%2035.9405%2015.6335C38.4939%2015.6335%2040.4246%2014.2011%2040.7569%2012.0006H37.892C37.7259%2012.7064%2036.9992%2013.2047%2035.8576%2013.2047C34.4874%2013.2047%2033.4701%2012.3535%2033.2626%2011.0249H40.8399ZM37.8497%209.15889H33.4072C33.76%207.95498%2034.6322%207.39453%2035.7531%207.39453C36.8327%207.39453%2037.7668%208.1211%2037.8497%209.15889ZM23.7725%208.16002C23.7725%207.68256%2024.2709%207.45423%2024.9353%207.45423C25.8694%207.45423%2026.4298%207.9109%2026.4714%208.42992H29.4193C29.1701%206.1672%2027.1981%205.02539%2024.9976%205.02539C22.4855%205.02539%2020.9493%206.47841%2020.9493%208.36757C20.9493%2012.1667%2026.6791%2010.6721%2026.6791%2012.3535C26.6791%2012.8309%2026.1807%2013.1216%2025.3089%2013.1216C24.3331%2013.1216%2023.6064%2012.6648%2023.5442%2011.9797H20.7417C20.9493%2014.2841%2022.7969%2015.6335%2025.4542%2015.6335C27.7584%2015.6335%2029.523%2014.2011%2029.523%2012.3327C29.523%208.07714%2023.7725%209.73785%2023.7725%208.16002ZM17.5486%209.30529C17.5486%204.63203%2013.7602%200.84375%209.08703%200.84375H9.08429H0.625488V5.07452C0.625488%207.38203%202.47371%209.25452%204.77027%209.30081H0.625488C0.625488%2013.9741%204.41389%2017.7623%209.08703%2017.7623V17.7668C13.7602%2017.7668%2017.5486%2013.9784%2017.5486%209.30529ZM77.3478%2015.4261H80.275V5.23317H77.3478V15.4261Z%22%20fill%3D%22%230D0D0D%22%20data-v-18b4a467%3D%22%22%20style%3D%22fill%3A%20rgb(145%2C%20148%2C%20168)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://sendbird.com/_nuxt/icons/icon_64x64.e709d1.png",
"ogImage": "https://sendbird.imgix.net/cms/hero.webp",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.8,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": -1,
"text": "N/A",
"reasoning": "Both buttons have the same background color and text, making it impossible to distinguish a primary CTA based on color or text alone."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "Since both buttons share the same color and text, there is no valid secondary button with a different background color."
},
"confidence": 0.5
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "enterprise businesses"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.5,
"colors": 0.9,
"overall": 0.7
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.8
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}