Serra Brand Identity
A complete profile of Serra's visual system — colors, typography, components, and personality — extracted from https://www.serra.io/. Built for designers, agents, and AI tools.
Primary
#92400E
Accent
#92400E
Body Font
Inter
Heading
Lora
Color Palette
Brand palette extracted from https://www.serra.io/.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
Lora
Lora, Georgia, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%22%20stroke-width%3D%225.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20fill%3D%22none%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgba(210%2C%20170%2C%20110%2C%200.9)%20!important%3B%20stroke-width%3A%205.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%20stroke-linejoin%3A%20round%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%3Ccircle%20r%3D%225%22%20fill%3D%22rgba(210%2C170%2C110%2C0.95)%22%20filter%3D%22url(%23nav-tip-glow)%22%20opacity%3D%220%22%20style%3D%22fill%3A%20rgba(210%2C%20170%2C%20110%2C%200.95)%20!important%3B%20opacity%3A%200%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%3CanimateMotion%20dur%3D%220.9s%22%20begin%3D%220.2s%22%20fill%3D%22freeze%22%20path%3D%22M8%2078%20L38%2028%20L54%2056%20L68%2042%20L92%2078%22%20calcMode%3D%22spline%22%20keySplines%3D%220.65%200%200.35%201%22%20keyTimes%3D%220%3B1%22%20style%3D%22fill%3A%20rgba(210%2C%20170%2C%20110%2C%200.95)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%3Canimate%20attributeName%3D%22opacity%22%20values%3D%220%3B1%3B1%3B0.5%3B0%22%20keyTimes%3D%220%3B0.05%3B0.85%3B0.95%3B1%22%20dur%3D%220.9s%22%20begin%3D%220.2s%22%20fill%3D%22freeze%22%20style%3D%22fill%3A%20rgba(210%2C%20170%2C%20110%2C%200.95)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%3C%2Fcircle%3E%0A%20%20%20%20%20%20%20%20%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Serra's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: business professionals looking to hire
Serra Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Serra's primary brand color?
Serra's primary brand color is #92400E. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Serra use?
Serra uses Inter for body text and Lora for headings. Fonts were detected on https://www.serra.io/ as part of their live design system.
Does Serra use a light or dark theme?
Serra's primary site uses a light color scheme, with a background of #FAF8F5.
Where can I find Serra's logo?
Serra's logo is available directly on their site (https://www.serra.io/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.serra.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Serra.
Methodology
Brand data on this page was extracted from https://www.serra.io/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Serra.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Lora",
"role": "heading"
},
{
"family": "Georgia",
"role": "unknown"
}
],
"colors": {
"primary": "#92400E",
"secondary": "#DBC1B0",
"accent": "#92400E",
"background": "#FAF8F5",
"textPrimary": "#111111",
"link": "#D2AA6E"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Lora"
},
"fontStacks": {
"heading": [
"Lora",
"Georgia",
"serif"
],
"body": [
"Inter",
"system-ui",
"sans-serif"
],
"paragraph": [
"Inter",
"system-ui",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "36px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"buttonPrimary": {
"background": "#92400E",
"textColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFEFA",
"textColor": "#111111",
"borderColor": "#E8E4DD",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2220%22%20height%3D%2220%22%20viewBox%3D%220%200%20100%20100%22%20fill%3D%22none%22%20style%3D%22overflow%3A%20visible%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%20%20%20%20%20%20%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%3Cfilter%20id%3D%22nav-tip-glow%22%20x%3D%22-300%25%22%20y%3D%22-300%25%22%20width%3D%22700%25%22%20height%3D%22700%25%22%20colorinterpolationfilters%3D%22sRGB%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3CfeGaussianBlur%20in%3D%22SourceGraphic%22%20stdDeviation%3D%223%22%20result%3D%22inner%22%20style%3D%22fill%3A%20none%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3CfeGaussianBlur%20in%3D%22SourceGraphic%22%20stdDeviation%3D%226%22%20result%3D%22outer%22%20style%3D%22fill%3A%20none%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3CfeMerge%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3CfeMergeNode%20in%3D%22outer%22%20style%3D%22fill%3A%20none%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3CfeMergeNode%20in%3D%22inner%22%20style%3D%22fill%3A%20none%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3CfeMergeNode%20in%3D%22SourceGraphic%22%20style%3D%22fill%3A%20none%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3C%2FfeMerge%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%3C%2Ffilter%3E%0A%20%20%20%20%20%20%20%20%20%20%3C%2Fdefs%3E%0A%20%20%20%20%20%20%20%20%20%20%3Cpath%20class%3D%22nav-logo-trace%22%20d%3D%22M8%2078%20L38%2028%20L54%2056%20L68%2042%20L92%2078%22%20stroke%3D%22rgba(210%2C170%2C110%2C0.9)%22%20stroke-width%3D%225.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20fill%3D%22none%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgba(210%2C%20170%2C%20110%2C%200.9)%20!important%3B%20stroke-width%3A%205.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%20stroke-linejoin%3A%20round%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%3Ccircle%20r%3D%225%22%20fill%3D%22rgba(210%2C170%2C110%2C0.95)%22%20filter%3D%22url(%23nav-tip-glow)%22%20opacity%3D%220%22%20style%3D%22fill%3A%20rgba(210%2C%20170%2C%20110%2C%200.95)%20!important%3B%20opacity%3A%200%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%3CanimateMotion%20dur%3D%220.9s%22%20begin%3D%220.2s%22%20fill%3D%22freeze%22%20path%3D%22M8%2078%20L38%2028%20L54%2056%20L68%2042%20L92%2078%22%20calcMode%3D%22spline%22%20keySplines%3D%220.65%200%200.35%201%22%20keyTimes%3D%220%3B1%22%20style%3D%22fill%3A%20rgba(210%2C%20170%2C%20110%2C%200.95)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%3Canimate%20attributeName%3D%22opacity%22%20values%3D%220%3B1%3B1%3B0.5%3B0%22%20keyTimes%3D%220%3B0.05%3B0.85%3B0.95%3B1%22%20dur%3D%220.9s%22%20begin%3D%220.2s%22%20fill%3D%22freeze%22%20style%3D%22fill%3A%20rgba(210%2C%20170%2C%20110%2C%200.95)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%3C%2Fcircle%3E%0A%20%20%20%20%20%20%20%20%3C%2Fsvg%3E",
"favicon": "https://serra.io/brand/favicon.svg",
"ogImage": "https://serra.io/brand/og-image.png"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and matches the favicon, indicating it is the main brand logo for Serra.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Try Serra free",
"reasoning": "Button #0 uses the vibrant brand color #92400E and has action-oriented text 'Try Serra free', making it the primary CTA."
},
"secondary": {
"index": 1,
"text": "Try Serra free",
"reasoning": "Button #1 has a different background color (#FFFEFA) and serves as a secondary option with the same text, indicating a less prominent CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals looking to hire"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the favicon, indicating it is the main brand logo for Serra.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}