ServiceTitan Brand Identity
A complete profile of ServiceTitan's visual system — colors, typography, components, and personality — extracted from https://servicetitan.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://servicetitan.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using ServiceTitan's actual button styles.
Brand Personality
ServiceTitan Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is ServiceTitan's primary brand color?
ServiceTitan's primary brand color is #1976D2. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does ServiceTitan use?
ServiceTitan uses #E24F4F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does ServiceTitan use?
ServiceTitan uses Sofia Pro for body text and Nunito Sans for headings. Fonts were detected on https://servicetitan.com as part of their live design system.
Does ServiceTitan use a light or dark theme?
ServiceTitan's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find ServiceTitan's logo?
ServiceTitan's logo is available directly on their site (https://servicetitan.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://servicetitan.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ServiceTitan.
Methodology
Brand data on this page was extracted from https://servicetitan.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by ServiceTitan.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Sofia Pro",
"role": "body"
},
{
"family": "Arial",
"role": "body"
},
{
"family": "Nunito Sans",
"role": "heading"
},
{
"family": "Helvetica",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
}
],
"colors": {
"primary": "#1976D2",
"secondary": "#E24F4F",
"accent": "#E24F4F",
"background": "#FFFFFF",
"textPrimary": "#17191C",
"link": "#0265DC"
},
"typography": {
"fontFamilies": {
"primary": "Sofia Pro",
"heading": "Nunito Sans"
},
"fontStacks": {
"heading": [
"Sofia Pro"
],
"body": [
"Times New Roman"
],
"paragraph": [
"Nunito Sans"
]
},
"fontSizes": {
"h1": "44px",
"h2": "35px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "2px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#212121",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#E24F4F",
"textColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22header-logo--img%22%20width%3D%22168px%22%20height%3D%2228px%22%20data-fc-idx%3D%220%22%3E%3Cuse%20href%3D%22%2Fstatic%2Fbrand-static-sprite.6073efd1.svg%23st-logo%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://www.servicetitan.com/static/favicon-fbcf245208174d811075922be3499c14.ico",
"ogImage": "https://images.ctfassets.net/3q1a0w8cwuwf/7ISRCzbAIAcs4MGNvrYSWN/67264761ca3557c758165afc41dc04a9/ServiceTitan_Logo_Black_2.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 2,
"reasoning": "Selected #0 because it is visible, medium-sized, and located at the top of the page, linking to the homepage. It matches the brand 'ServiceTitan' as inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 4,
"text": "Get Started",
"reasoning": "Button #4 ('Get Started') is the primary CTA because it uses a vibrant red/orange color (#E24F4F), which stands out as a strong call-to-action. The text 'Get Started' is action-oriented, making it a clear primary choice."
},
"secondary": {
"index": 0,
"text": "Get Demo",
"reasoning": "Button #0 ('Get Demo') is selected as the secondary CTA because it has a transparent background with a white border, providing a contrast to the primary button's vibrant color. It offers a secondary action that complements the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses in the trades industry"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and located at the top of the page, linking to the homepage. It matches the brand 'ServiceTitan' as inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}