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Shasqi Brand Identity

A complete profile of Shasqi's visual system — colors, typography, components, and personality — extracted from https://sciencedirect.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#0272B1
Accent
#0272B1
Body Font
ElsevierSans
Heading
ElsevierSans

Color Palette

Brand palette extracted from https://sciencedirect.com.

primary
#0272B1
rgb(2, 114, 177)
secondary
#0000EE
rgb(0, 0, 238)
accent
#0272B1
rgb(2, 114, 177)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1F1F1F
rgb(31, 31, 31)
link
#0B7A2B
rgb(11, 122, 43)

Typography

Each font links to its Google Fonts page where available.

primary
ElsevierSans
ElsevierSans Google Fonts →
heading
ElsevierSans
ElsevierSans Google Fonts →
ElsevierSans, Arial, Helvetica, Roboto, Lucida Sans Unicode, Microsoft Sans Serif, Segoe UI Symbol, STIXGeneral, Cambria Math, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Shasqi logo
Logo
Shasqi favicon
Favicon

UI Components

Live previews rendered using Shasqi's actual button styles.

input
background transparent textColor #000000 borderColor #1F1F1F borderRadius 0px shadow none
buttonPrimary
background #0272B1 textColor #FFFFFF borderColor #0272B1 borderRadius 0px shadow none
buttonSecondary
background #FFFFFF textColor #1F1F1F borderColor #1F1F1F borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: academics and professionals in science and medicine

Shasqi Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Shasqi's primary brand color?

Shasqi's primary brand color is #0272B1. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Shasqi use?

Shasqi uses ElsevierSans as the primary typeface across body and headings.

Does Shasqi use a light or dark theme?

Shasqi's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Shasqi's logo?

Shasqi's logo is available directly on their site (https://sciencedirect.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://sciencedirect.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Shasqi.

Methodology

Brand data on this page was extracted from https://sciencedirect.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Shasqi.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ElsevierSans",
      "role": "body"
    },
    {
      "family": "Lucida Sans Unicode",
      "role": "body"
    },
    {
      "family": "Microsoft Sans Serif",
      "role": "body"
    },
    {
      "family": "Segoe UI Symbol",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0272B1",
    "secondary": "#0000EE",
    "accent": "#0272B1",
    "background": "#FFFFFF",
    "textPrimary": "#1F1F1F",
    "link": "#0B7A2B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ElsevierSans",
      "heading": "ElsevierSans"
    },
    "fontStacks": {
      "heading": [
        "ElsevierSans",
        "Arial",
        "Helvetica",
        "Roboto",
        "Lucida Sans Unicode",
        "Microsoft Sans Serif",
        "Segoe UI Symbol",
        "STIXGeneral",
        "Cambria Math",
        "sans-serif"
      ],
      "body": [
        "ElsevierSans",
        "Arial",
        "Helvetica",
        "Roboto",
        "Lucida Sans Unicode",
        "Microsoft Sans Serif",
        "Segoe UI Symbol",
        "STIXGeneral",
        "Cambria Math",
        "sans-serif"
      ],
      "paragraph": [
        "ElsevierSans",
        "Arial",
        "Helvetica",
        "Roboto",
        "Lucida Sans Unicode",
        "Microsoft Sans Serif",
        "Segoe UI Symbol",
        "STIXGeneral",
        "Cambria Math",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#1F1F1F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0272B1",
      "textColor": "#FFFFFF",
      "borderColor": "#0272B1",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1F1F1F",
      "borderColor": "#1F1F1F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://sdfestaticassets-us-east-1.sciencedirectassets.com/shared-assets/103/images/favSD.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "ScienceDirect"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is a visible, medium-sized wordmark in the header with 'ScienceDirect' as the alt text, matching the brand name.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Search",
      "reasoning": "Button #1 has a vibrant blue background (#0272B1), which is the brand color, and the action-oriented text 'Search', making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Try LeapSpace",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and serves as a secondary action with the text 'Try LeapSpace'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "academics and professionals in science and medicine"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a visible, medium-sized wordmark in the header with 'ScienceDirect' as the alt text, matching the brand name.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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