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Siftly Brand Identity

A complete profile of Siftly's visual system — colors, typography, components, and personality — extracted from https://siftly.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#020817
Accent
#9CA3AF
Body Font
Apple Color Emoji
Heading
Apple Color Emoji

Color Palette

Brand palette extracted from https://siftly.ai/.

primary
#020817
rgb(2, 8, 23)
secondary
#D3F3DF
rgb(211, 243, 223)
accent
#9CA3AF
rgb(156, 163, 175)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#9CA3AF
rgb(156, 163, 175)

Typography

Each font links to its Google Fonts page where available.

primary
Apple Color Emoji
Apple Color Emoji Google Fonts →
heading
Apple Color Emoji
Apple Color Emoji Google Fonts →
ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Siftly logo
Logo
Siftly favicon
Favicon

UI Components

Live previews rendered using Siftly's actual button styles.

buttonPrimary
background #FFFFFF textColor #FFFFFF borderColor #FFFFFF borderRadius 9999px shadow none

Brand Personality

Tone: modern Energy: medium Audience: business professionals and tech enthusiasts

Siftly Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Siftly's primary brand color?

Siftly's primary brand color is #020817. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Siftly use?

Siftly uses #9CA3AF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Siftly use?

Siftly uses Apple Color Emoji as the primary typeface across body and headings.

Does Siftly use a light or dark theme?

Siftly's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Siftly's logo?

Siftly's logo is available directly on their site (https://siftly.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://siftly.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Siftly.

Methodology

Brand data on this page was extracted from https://siftly.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Siftly.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Apple Color Emoji",
      "role": "unknown"
    },
    {
      "family": "Segoe UI Emoji",
      "role": "unknown"
    },
    {
      "family": "Segoe UI Symbol",
      "role": "unknown"
    },
    {
      "family": "Noto Color Emoji",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#020817",
    "secondary": "#D3F3DF",
    "accent": "#9CA3AF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Apple Color Emoji",
      "heading": "Apple Color Emoji"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22140%22%20height%3D%2240%22%20viewBox%3D%220%200%20140%2040%22%20class%3D%22h-8%20w-auto%22%20data-fc-idx%3D%220%22%3E%3Cg%20transform%3D%22translate(20%2C%2020)%20rotate(45)%22%3E%3Crect%20x%3D%22-8%22%20y%3D%22-10%22%20width%3D%2216%22%20height%3D%224%22%20rx%3D%222%22%20ry%3D%222%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Crect%20x%3D%22-11%22%20y%3D%22-2%22%20width%3D%2222%22%20height%3D%224%22%20rx%3D%222%22%20ry%3D%222%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Crect%20x%3D%22-8%22%20y%3D%226%22%20width%3D%2216%22%20height%3D%224%22%20rx%3D%222%22%20ry%3D%222%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Ctext%20x%3D%2244%22%20y%3D%2225%22%20fill%3D%22white%22%20font-family%3D%22Inter%2C%20system-ui%2C%20sans-serif%22%20font-size%3D%2220%22%20font-weight%3D%22600%22%20dominant-baseline%3D%22middle%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3ESiftly%3C%2Ftext%3E%3C%2Fsvg%3E",
    "favicon": "https://siftly.ai/favicon.ico?7088152918078cfe",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Siftly"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Siftly', making it the most appropriate choice.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' is likely the primary CTA due to its action-oriented text and prominent placement. It encourages users to begin using the platform, which is a common primary action."
    },
    "secondary": {
      "index": 0,
      "text": "Schedule a Demo",
      "reasoning": "Button #2 'Schedule a Demo' serves as a secondary action, offering users an alternative way to engage with the platform. It has a similar style but offers a different action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals and tech enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Siftly', making it the most appropriate choice.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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