Home · Branding · Simetrik

Simetrik Brand Identity

A complete profile of Simetrik's visual system — colors, typography, components, and personality — extracted from https://simetrik.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#5759EE
Accent
#3838F9
Body Font
Aeonik-Regular
Heading
Aeonik-Medium

Color Palette

Brand palette extracted from https://simetrik.com.

primary
#5759EE
rgb(87, 89, 238)
secondary
#1863DC
rgb(24, 99, 220)
accent
#3838F9
rgb(56, 56, 249)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#111111
rgb(17, 17, 17)
link
#3838F9
rgb(56, 56, 249)

Typography

Each font links to its Google Fonts page where available.

primary
Aeonik-Regular
Aeonik-Regular Google Fonts →
heading
Aeonik-Medium
Aeonik-Medium Google Fonts →
Aeonik-Medium, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Simetrik logo
Logo
Simetrik favicon
Favicon
Simetrik social image
Social Card

UI Components

Live previews rendered using Simetrik's actual button styles.

buttonPrimary
background #3838F9 textColor #FFFFFF borderColor #3838F9 borderRadius 139986px shadow none
buttonSecondary
background #FFFFFF textColor #3838F9 borderColor #C0D2FF borderRadius 139986px shadow none

Brand Personality

Tone: professional Energy: medium Audience: enterprise businesses

Simetrik Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Simetrik's primary brand color?

Simetrik's primary brand color is #5759EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Simetrik use?

Simetrik uses #3838F9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Simetrik use?

Simetrik uses Aeonik-Regular for body text and Aeonik-Medium for headings. Fonts were detected on https://simetrik.com as part of their live design system.

Does Simetrik use a light or dark theme?

Simetrik's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Simetrik's logo?

Simetrik's logo is available directly on their site (https://simetrik.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://simetrik.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Simetrik.

Methodology

Brand data on this page was extracted from https://simetrik.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Simetrik.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aeonik-Regular",
      "role": "body"
    },
    {
      "family": "Aeonik-Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5759EE",
    "secondary": "#1863DC",
    "accent": "#3838F9",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#3838F9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aeonik-Regular",
      "heading": "Aeonik-Medium"
    },
    "fontStacks": {
      "heading": [
        "Aeonik-Medium",
        "sans-serif"
      ],
      "body": [
        "Aeonik-Regular",
        "sans-serif"
      ],
      "paragraph": [
        "Aeonik-Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "78px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3838F9",
      "textColor": "#FFFFFF",
      "borderColor": "#3838F9",
      "borderRadius": "139986px",
      "borderRadiusCorners": {
        "topLeft": "139986px",
        "topRight": "139986px",
        "bottomRight": "139986px",
        "bottomLeft": "139986px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#3838F9",
      "borderColor": "#C0D2FF",
      "borderRadius": "139986px",
      "borderRadiusCorners": {
        "topLeft": "139986px",
        "topRight": "139986px",
        "bottomRight": "139986px",
        "bottomLeft": "139986px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22115%22%20height%3D%2220%22%20viewBox%3D%220%200%20115%2020%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%09%09%09%09%09%09%3Cpath%20d%3D%22M6.85784%209.86069L17.2653%206.21273C17.7054%206.05911%2018.1168%205.81174%2018.4683%205.46022C19.7181%204.21039%2019.7181%202.18721%2018.4683%200.937375C17.8434%200.312457%2017.0258%200%2016.2082%200H5.09244C3.79052%200%202.48601%200.49733%201.49395%201.49199C-0.492774%203.47871%20-0.492774%206.70225%201.49395%208.69157C2.94428%2010.1419%205.05078%2010.5299%206.85784%209.8633V9.86069Z%22%20fill%3D%22%23111111%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%3Cpath%20d%3D%22M12.5479%2010.1387L2.14035%2013.7866C1.7003%2013.9403%201.28889%2014.1902%200.937378%2014.5391C-0.312459%2015.789%20-0.312459%2017.8122%200.937378%2019.062C1.5623%2019.6869%202.3799%2019.9994%203.1975%2019.9994H14.3132C15.6152%2019.9994%2016.9197%2019.502%2017.9117%2018.5074C19.8985%2016.5207%2019.8985%2013.2971%2017.9117%2011.3078C16.4614%209.85746%2014.3549%209.46949%2012.5479%2010.1361V10.1387Z%22%20fill%3D%22%23111111%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%3Cpath%20d%3D%22M26.6953%2013.1436H28.958C29.1351%2015.5079%2030.9682%2017.065%2033.658%2017.065C36.0222%2017.065%2037.7043%2015.9844%2037.7043%2014.0732C37.7043%2011.886%2035.5431%2011.4329%2032.8768%2010.9798C30.036%2010.5033%2027.1197%209.57117%2027.1197%206.15234C27.1197%203.16054%2029.5595%201.15039%2033.1268%201.15039C37.0481%201.15039%2039.4619%203.33761%2039.6624%206.50386H37.3997C37.1471%204.46767%2035.5145%203.13451%2033.1268%203.13451C30.7391%203.13451%2029.3043%204.13959%2029.3043%206.02476C29.3043%208.13646%2031.4421%208.56349%2034.0798%209.01655C36.9466%209.49305%2039.8863%2010.4487%2039.8863%2013.8675C39.8863%2016.9088%2037.3215%2019.0465%2033.6267%2019.0465C29.3278%2019.0465%2026.8151%2016.6093%2026.6875%2013.1384L26.6953%2013.1436Z%22%20fill%3D%22%23111111%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%3Cpath%20d%3D%22M41.9297%202.58447C41.9297%201.82936%2042.5077%201.27734%2043.2368%201.27734C43.9659%201.27734%2044.5439%201.82936%2044.5439%202.58447C44.5439%203.33958%2043.9659%203.89159%2043.2368%203.89159C42.5077%203.89159%2041.9297%203.33958%2041.9297%202.58447ZM44.2679%206.0788V18.9H42.2057V6.0788H44.2679Z%22%20fill%3D%22%23111111%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%3Cpath%20d%3D%22M46.931%206.07876H48.7146L48.9906%207.83895C49.6702%206.90938%2050.7508%205.92773%2052.7375%205.92773C54.5211%205.92773%2056.0548%206.73232%2056.7839%208.36492C57.5624%206.98228%2058.9451%205.92773%2061.2338%205.92773C63.8975%205.92773%2066.0847%207.46139%2066.0847%2011.5077V18.9H64.0225V11.6353C64.0225%209.12263%2062.9159%207.81291%2060.9813%207.81291C58.8435%207.81291%2057.5364%209.42207%2057.5364%2012.0363V18.9H55.4742V11.6353C55.4742%209.12263%2054.3441%207.81291%2052.3808%207.81291C50.2691%207.81291%2048.988%209.57309%2048.988%2012.1379V18.9H46.9258V6.07876H46.931Z%22%20fill%3D%22%23111111%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%3Cpath%20d%3D%22M67.9753%2012.4894C67.9753%208.59405%2070.4385%205.92773%2074.0578%205.92773C77.6771%205.92773%2080.0414%208.2165%2080.1403%2012.0103C80.1403%2012.2863%2080.1143%2012.5883%2080.0909%2012.8904H70.1364V13.0674C70.2119%2015.5046%2071.7456%2017.2153%2074.1828%2017.2153C75.9925%2017.2153%2077.4011%2016.2597%2077.8282%2014.6011H79.9138C79.4113%2017.1659%2077.2996%2019.051%2074.3338%2019.051C70.488%2019.051%2067.9727%2016.4107%2067.9727%2012.4894H67.9753ZM74.0838%207.73739C72.1987%207.73739%2070.4645%209.09399%2070.264%2011.1823H77.9323C77.7318%208.96901%2076.2216%207.73739%2074.0864%207.73739H74.0838Z%22%20fill%3D%22%23111111%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%3Cpath%20d%3D%22M83.1599%207.96543H80.8477V6.08026H83.1599V2.48438H85.2221V6.08026H88.5394V7.96543H85.2221V15.5322C85.2221%2016.6127%2085.5996%2017.0163%2086.7063%2017.0163H88.7425V18.9015H86.5058C84.0425%2018.9015%2083.1625%2017.8209%2083.1625%2015.5582V7.96543H83.1599Z%22%20fill%3D%22%23111111%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%3Cpath%20d%3D%22M92.1573%206.07877L92.4333%208.01342C93.0374%207.03178%2094.0164%206.07877%2096.3052%206.07877H96.8833V8.08893H95.8521C93.1624%208.08893%2092.4333%2010.3256%2092.4333%2012.3618V18.8974H90.3711V6.07617H92.1547L92.1573%206.07877Z%22%20fill%3D%22%23111111%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%3Cpath%20d%3D%22M98.2422%202.58447C98.2422%201.82936%2098.8202%201.27734%2099.5493%201.27734C100.278%201.27734%20100.856%201.82936%20100.856%202.58447C100.856%203.33958%20100.278%203.89159%2099.5493%203.89159C98.8202%203.89159%2098.2422%203.33958%2098.2422%202.58447ZM100.58%206.0788V18.9H98.5182V6.0788H100.58Z%22%20fill%3D%22%23111111%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%3Cpath%20d%3D%22M105.304%201.30078V12.8904L111.741%206.0788H114.28L109.278%2011.3828L114.631%2018.9H112.142L107.893%2012.867L105.304%2015.5307V18.9H103.242V1.30338H105.304V1.30078Z%22%20fill%3D%22%23111111%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%3C%2Fsvg%3E",
    "favicon": "https://simetrik.com/wp-content/themes/FINAO%20Starter/favicon.png?v=3",
    "ogImage": "https://simetrik.com/wp-content/uploads/2025/10/simetrik_logo.png",
    "logoHref": "https://simetrik.com"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Accept All",
      "reasoning": "Button #0 has a vibrant blue background (#3838F9), which is a strong brand color and stands out as the primary call-to-action with the text 'Accept All'."
    },
    "secondary": {
      "index": 3,
      "text": "Save My Preferences",
      "reasoning": "Button #3 has a white background (#FFFFFF) with blue text, making it a suitable secondary button as it contrasts with the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles