Simplex Brand Identity
A complete profile of Simplex's visual system — colors, typography, components, and personality — extracted from https://simplex.sh. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://simplex.sh.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Simplex's actual button styles.
Brand Personality
Simplex Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Simplex's primary brand color?
Simplex's primary brand color is #1E293B. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Simplex use?
Simplex uses #6366F1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Simplex use?
Simplex uses Segoe UI as the primary typeface across body and headings.
Does Simplex use a light or dark theme?
Simplex's primary site uses a dark color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from https://simplex.sh using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Simplex.
Methodology
Brand data on this page was extracted from https://simplex.sh on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Simplex.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Segoe UI",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
},
{
"family": "Open Sans",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Ubuntu",
"role": "body"
}
],
"colors": {
"primary": "#1E293B",
"secondary": "#374151",
"accent": "#6366F1",
"background": "#FFFFFF",
"textPrimary": "#6366F1",
"link": "#6366F1"
},
"typography": {
"fontFamilies": {
"primary": "Segoe UI",
"heading": "Segoe UI"
},
"fontStacks": {
"heading": [
"GeistSans",
"GeistSans Fallback",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"body": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"GeistSans",
"GeistSans Fallback",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "60px",
"body": "12px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "3px"
},
"components": {
"buttonPrimary": {
"background": "#6366F1",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#6366F1",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
}
},
"images": {
"logo": null,
"favicon": null,
"ogImage": "https://simplex.sh/og-image.png"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get Access",
"reasoning": "Button #0 has a vibrant blue background (#6366F1), which is the brand's accent color, and the text 'Get Access' is action-oriented, making it the primary CTA."
},
"secondary": {
"index": 1,
"text": "Get Access",
"reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary option with the same text 'Get Access', but in a less prominent style."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "healthcare professionals"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": false,
"llmSucceeded": false,
"finalSource": "none"
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}