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Slapdash Brand Identity

A complete profile of Slapdash's visual system — colors, typography, components, and personality — extracted from http://slapdash.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#F85B5B
Accent
#216BA5
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from http://slapdash.com.

primary
#F85B5B
rgb(248, 91, 91)
secondary
#1D5D90
rgb(29, 93, 144)
accent
#216BA5
rgb(33, 107, 165)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#161616
rgb(22, 22, 22)
link
#216BA5
rgb(33, 107, 165)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
-apple-system, SF Pro Display, BlinkMacSystemFont, Inter, Segoe UI, Helvetica, Arial, sans-serif, Apple Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Slapdash logo
Logo
Slapdash favicon
Favicon

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Slapdash Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Slapdash's primary brand color?

Slapdash's primary brand color is #F85B5B. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Slapdash use?

Slapdash uses #216BA5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Slapdash use?

Slapdash uses Inter as the primary typeface across body and headings.

Does Slapdash use a light or dark theme?

Slapdash's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Slapdash's logo?

Slapdash's logo is available directly on their site (http://slapdash.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://slapdash.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Slapdash.

Methodology

Brand data on this page was extracted from http://slapdash.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Slapdash.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#F85B5B",
    "secondary": "#1D5D90",
    "accent": "#216BA5",
    "background": "#FFFFFF",
    "textPrimary": "#161616",
    "link": "#216BA5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "SF Pro Display",
        "BlinkMacSystemFont",
        "Inter",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "-apple-system",
        "SF Pro Text",
        "BlinkMacSystemFont",
        "Inter",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "-apple-system",
        "SF Pro Text",
        "BlinkMacSystemFont",
        "Inter",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;charset=utf-8,%3Csvg width='120' height='40' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='m16.136 11.461-6.223 6.147a1.436 1.436 0 0 0 0 2.048l3.111 3.073a1.48 1.48 0 0 0 2.075 0l6.224-6.146a1.436 1.436 0 0 0 0-2.048L18.21 11.46a1.48 1.48 0 0 0-2.075 0z' fill='url(%23a)'/%3E%3Cpath d='m16.901 17.27-6.223 6.146a1.436 1.436 0 0 0 0 2.049l3.112 3.073a1.48 1.48 0 0 0 2.074 0l6.224-6.146a1.436 1.436 0 0 0 0-2.049l-3.112-3.073a1.48 1.48 0 0 0-2.075 0z' fill='url(%23b)'/%3E%3Cpath d='m18.976 17.27.825.816-4.702 4.643a1.48 1.48 0 0 1-2.075 0l-.825-.815L16.9 17.27a1.48 1.48 0 0 1 2.075 0z' fill='url(%23c)'/%3E%3Cpath d='M32 22.217c.225 1.691 1.334 3.1 4.228 3.1 2.668 0 4.17-1.39 4.17-3.156 0-4.04-5.41-2.387-5.41-4.04 0-.545.488-.958 1.352-.958.958 0 1.447.564 1.503 1.277l2.518-.47c-.225-1.37-1.296-2.95-4.002-2.95-2.424 0-3.946 1.466-3.946 3.251 0 3.909 5.43 2.349 5.43 4.002 0 .545-.526.902-1.54.902-1.109 0-1.597-.62-1.654-1.334L32 22.217zm13.33 2.856V22.8h-.024c-.075.003-.181.018-.333.018-.602 0-.677-.282-.677-.695V11h-2.668v11.311c0 1.954.752 2.818 2.875 2.818h.055a6.48 6.48 0 0 0 .772-.056zm3.522-6.576c.112-.79.639-1.278 1.822-1.278 1.203 0 1.785.489 1.785 1.447v.075l-2.612.432c-2.63.432-3.833 1.541-3.833 3.25 0 1.598 1.072 2.894 3.458 2.894 1.54 0 2.611-.47 3.4-1.315.433.958 1.316 1.221 2.236 1.221h.05c.453-.005.646-.075.646-.075V23.12l-.018.003a1.696 1.696 0 0 1-.264.016c-.357 0-.526-.226-.526-.64v-3.813c0-2.293-1.428-3.664-4.322-3.664-2.874 0-4.096 1.447-4.378 3.006l2.556.47zm3.607 2.142v.357c0 1.353-.827 2.255-2.386 2.255-1.127 0-1.484-.414-1.484-1.034 0-.601.432-.94 1.522-1.146l2.348-.432zm7.205 3.4c.507.677 1.522 1.278 2.912 1.278 2.856 0 4.528-2.292 4.528-5.148s-1.672-5.148-4.528-5.148c-1.39 0-2.499.526-3.119 1.428v-1.203h-2.462V29h2.669v-4.96zm-.076-3.87c0-1.597.94-2.8 2.424-2.8 1.485 0 2.424 1.203 2.424 2.8 0 1.597-.94 2.8-2.424 2.8s-2.424-1.203-2.424-2.8zm15.68-3.87c-.508-.677-1.523-1.278-2.913-1.278-2.856 0-4.529 2.292-4.529 5.148s1.673 5.148 4.529 5.148c1.39 0 2.498-.526 3.119-1.428v1.203h2.461V11h-2.668v5.299zm.074 3.87c0 1.597-.94 2.8-2.424 2.8s-2.424-1.203-2.424-2.8c0-1.597.94-2.8 2.424-2.8 1.485 0 2.424 1.203 2.424 2.8zm6.848-1.672c.112-.79.639-1.278 1.822-1.278 1.203 0 1.785.489 1.785 1.447v.075l-2.611.432c-2.631.432-3.833 1.541-3.833 3.25 0 1.598 1.07 2.894 3.457 2.894 1.54 0 2.611-.47 3.4-1.315.433.958 1.316 1.221 2.237 1.221h.05c.452-.005.645-.075.645-.075V23.12l-.018.003a1.697 1.697 0 0 1-.264.016c-.357 0-.526-.226-.526-.64v-3.813c0-2.293-1.428-3.664-4.322-3.664-2.875 0-4.096 1.447-4.378 3.006l2.556.47zm3.607 2.142v.357c0 1.353-.826 2.255-2.386 2.255-1.127 0-1.484-.414-1.484-1.034 0-.601.431-.94 1.521-1.146l2.35-.432zm3.785 1.578c.226 1.691 1.334 3.1 4.228 3.1 2.668 0 4.17-1.39 4.17-3.156 0-4.04-5.41-2.387-5.41-4.04 0-.545.488-.958 1.353-.958.957 0 1.446.564 1.503 1.277l2.517-.47c-.225-1.37-1.296-2.95-4.002-2.95-2.424 0-3.945 1.466-3.945 3.251 0 3.909 5.43 2.349 5.43 4.002 0 .545-.526.902-1.541.902-1.109 0-1.598-.62-1.654-1.334l-2.649.376zM101.935 11v5.148c.507-.676 1.446-1.127 2.725-1.127 2.366 0 3.625 1.578 3.625 3.927v6.144h-2.668v-5.844c0-1.146-.488-1.935-1.672-1.935-1.296 0-2.01.808-2.01 2.16v5.619h-2.668V11h2.668z' fill='%23000'/%3E%3Cdefs%3E%3ClinearGradient id='a' x1='15.594' y1='10.437' x2='15.594' y2='23.761' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%23FF9FC4'/%3E%3Cstop offset='1' stop-color='%23FF5597'/%3E%3C/linearGradient%3E%3ClinearGradient id='b' x1='16.365' y1='16.256' x2='16.365' y2='29.579' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%238AAFFF'/%3E%3Cstop offset='1' stop-color='%230251FD'/%3E%3C/linearGradient%3E%3ClinearGradient id='c' x1='19.801' y1='17.33' x2='13.408' y2='23.854' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%237C25E6'/%3E%3Cstop offset='1' stop-color='%232E1FFC'/%3E%3C/linearGradient%3E%3C/defs%3E%3C/svg%3E",
    "favicon": "https://slapdash.com/favicon-180x180.2sB.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.95,
    "overall": 0.475
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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