Snackpass Brand Identity
A complete profile of Snackpass's visual system — colors, typography, components, and personality — extracted from https://snackpass.co. Built for designers, agents, and AI tools.
Primary
#0099FF
Accent
#0099FF
Body Font
Inter
Heading
PP Editorial New Bold
Color Palette
Brand palette extracted from https://snackpass.co.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
PP Editorial New Bold
sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%22%3E%3C%2Fpath%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Snackpass's actual button styles.
Brand Personality
Tone: modern Energy: high Audience: restaurant owners and marketers
Snackpass Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Snackpass's primary brand color?
Snackpass's primary brand color is #0099FF. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Snackpass use?
Snackpass uses Inter for body text and PP Editorial New Bold for headings. Fonts were detected on https://snackpass.co as part of their live design system.
Does Snackpass use a light or dark theme?
Snackpass's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Snackpass's logo?
Snackpass's logo is available directly on their site (https://snackpass.co). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://snackpass.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Snackpass.
Methodology
Brand data on this page was extracted from https://snackpass.co on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Snackpass.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "PP Editorial New Bold",
"role": "heading"
},
{
"family": "PP Editorial New Regular",
"role": "body"
}
],
"colors": {
"primary": "#0099FF",
"secondary": "#001122",
"accent": "#0099FF",
"background": "#FFFFFF",
"textPrimary": "#666666",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "PP Editorial New Bold"
},
"fontStacks": {
"heading": [
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "12px",
"h2": "33px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "20px"
},
"components": {
"input": {
"background": "#EFEFEF",
"textColor": "#000000",
"borderColor": "#767676",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#0099FF",
"textColor": "#0000EE",
"borderRadius": "20px",
"borderRadiusCorners": {
"topLeft": "20px",
"topRight": "20px",
"bottomRight": "20px",
"bottomLeft": "20px"
},
"shadow": "rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.14) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.14) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.13) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.1) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "34px",
"borderRadiusCorners": {
"topLeft": "34px",
"topRight": "34px",
"bottomRight": "34px",
"bottomLeft": "34px"
},
"shadow": "rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.14) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.14) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.13) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.1) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px"
}
},
"images": {
"logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20viewBox%3D%220%200%2024%2024%22%3E%3Cpath%20d%3D%22M%203.185%200.636%20C%204.433%200%206.066%200%209.333%200%20L%2014.667%200%20C%2017.934%200%2019.567%200%2020.815%200.636%20C%2021.913%201.195%2022.805%202.087%2023.364%203.185%20C%2024%204.433%2024%206.066%2024%209.333%20L%2024%2014.667%20C%2024%2017.934%2024%2019.567%2023.364%2020.815%20C%2022.805%2021.913%2021.913%2022.805%2020.815%2023.364%20C%2019.567%2024%2017.934%2024%2014.667%2024%20L%209.333%2024%20C%206.066%2024%204.433%2024%203.185%2023.364%20C%202.087%2022.805%201.195%2021.913%200.636%2020.815%20C%200%2019.567%200%2017.934%200%2014.667%20L%200%209.333%20C%200%206.066%200%204.433%200.636%203.185%20C%201.195%202.087%202.087%201.195%203.185%200.636%20Z%20M%204.96%209.499%20C%204.429%209.499%204%209.94%204%2010.483%20C%204%2013.451%205.552%2016.136%208%2017.586%20L%208%2018.191%20C%208%2019.006%208.644%2019.667%209.44%2019.667%20L%2014.56%2019.667%20C%2015.355%2019.667%2016%2019.006%2016%2018.191%20L%2016%2017.586%20C%2018.447%2016.136%2020%2013.451%2020%2010.483%20C%2020%209.94%2019.57%209.499%2019.04%209.499%20L%2018.96%209.499%20C%2018.96%207.235%2017.169%205.399%2014.96%205.399%20C%2014.589%205.399%2014.225%205.451%2013.875%205.552%20C%2012.944%204.789%2011.764%204.333%2010.48%204.333%20C%207.61%204.333%205.259%206.611%205.054%209.499%20Z%20M%208.96%2018.191%20L%208.96%2017.699%20L%2015.04%2017.699%20L%2015.04%2018.191%20C%2015.04%2018.462%2014.825%2018.683%2014.56%2018.683%20L%209.44%2018.683%20C%209.175%2018.683%208.96%2018.462%208.96%2018.191%20Z%20M%2015.8%208.74%20C%2015.974%208.942%2016.08%209.208%2016.08%209.499%20L%2015.905%209.499%20C%2015.887%209.241%2015.851%208.987%2015.8%208.74%20Z%20M%2018%209.499%20L%2017.04%209.499%20C%2017.04%208.455%2016.307%207.586%2015.34%207.403%20C%2015.163%207.042%2014.949%206.704%2014.703%206.394%20C%2014.788%206.387%2014.873%206.383%2014.96%206.383%20C%2016.639%206.383%2018%207.778%2018%209.499%20Z%20M%2010.48%206.301%20C%208.671%206.301%207.181%207.7%206.982%209.499%20L%206.017%209.499%20C%206.22%207.155%208.14%205.317%2010.48%205.317%20C%2012.819%205.317%2014.74%207.155%2014.942%209.499%20L%2013.977%209.499%20C%2013.779%207.7%2012.288%206.301%2010.48%206.301%20Z%20M%2012.029%209.499%20C%2011.852%208.792%2011.225%208.269%2010.48%208.269%20C%209.734%208.269%209.108%208.792%208.93%209.499%20L%207.951%209.499%20C%208.143%208.245%209.202%207.285%2010.48%207.285%20C%2011.757%207.285%2012.816%208.245%2013.009%209.499%20Z%20M%2015.551%2016.715%20L%208.448%2016.715%20C%206.312%2015.434%204.96%2013.082%204.96%2010.483%20L%2019.04%2010.483%20C%2019.04%2013.082%2017.687%2015.434%2015.551%2016.715%20Z%22%20fill%3D%22rgb(15%2C15%2C15)%22%3E%3C%2Fpath%3E%3C%2Fsvg%3E",
"favicon": "https://framerusercontent.com/images/QcJlkppIvozH5vwWisLEYnJi9E.png",
"ogImage": "https://framerusercontent.com/assets/7npqYShq5M14s2NBZjj8aYEWA.png",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is the only candidate linking to the homepage, matching the brand 'Snackpass'.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get a Demo",
"reasoning": "Button #0 uses the brand's primary color (#0099FF), making it the most visually prominent and likely the main call-to-action."
},
"secondary": {
"index": 1,
"text": "Get a Demo ->",
"reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary option with similar text, 'Get a Demo ->'."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "restaurant owners and marketers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is the only candidate linking to the homepage, matching the brand 'Snackpass'.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}