Home · Branding · Solidroad

Solidroad Brand Identity

A complete profile of Solidroad's visual system — colors, typography, components, and personality — extracted from https://solidroad.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#F6D045
Accent
#F6D045
Body Font
Matter Regular
Heading
Matter Medium

Color Palette

Brand palette extracted from https://solidroad.com.

primary
#F6D045
rgb(246, 208, 69)
secondary
#0E220E
rgb(14, 34, 14)
accent
#F6D045
rgb(246, 208, 69)
background
#F9F9F9
rgb(249, 249, 249)
textPrimary
#253825
rgb(37, 56, 37)
link
#253825
rgb(37, 56, 37)

Typography

Each font links to its Google Fonts page where available.

primary
Matter Regular
Matter Regular Google Fonts →
heading
Matter Medium
Matter Medium Google Fonts →
Matter Medium, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Solidroad logo
Logo
Solidroad favicon
Favicon
Solidroad social image
Social Card

UI Components

Live previews rendered using Solidroad's actual button styles.

input
background transparent textColor #0E220E borderColor null borderRadius 0px shadow none
buttonPrimary
background #F6D045 textColor #000000 borderRadius 12px shadow rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset
buttonSecondary
background #EEF1EE textColor #556355 borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: businesses and tech professionals

Solidroad Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Solidroad's primary brand color?

Solidroad's primary brand color is #F6D045. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Solidroad use?

Solidroad uses Matter Regular for body text and Matter Medium for headings. Fonts were detected on https://solidroad.com as part of their live design system.

Does Solidroad use a light or dark theme?

Solidroad's primary site uses a light color scheme, with a background of #F9F9F9.

Where can I find Solidroad's logo?

Solidroad's logo is available directly on their site (https://solidroad.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://solidroad.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Solidroad.

Methodology

Brand data on this page was extracted from https://solidroad.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Solidroad.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Matter Regular",
      "role": "body"
    },
    {
      "family": "Matter Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F6D045",
    "secondary": "#0E220E",
    "accent": "#F6D045",
    "background": "#F9F9F9",
    "textPrimary": "#253825",
    "link": "#253825"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Matter Regular",
      "heading": "Matter Medium"
    },
    "fontStacks": {
      "heading": [
        "Matter Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Matter Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0E220E",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F6D045",
      "textColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#EEF1EE",
      "textColor": "#556355",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%20142%2026%2522%3E%3Cg%20transform%3D%2522translate(0.645%200.567)%2522%3E%3Cpath%20d%3D%2522M%20131.811%2025.377%20C%20126.475%2025.377%20123.329%2021.621%20123.329%2016.162%20C%20123.329%2010.704%20126.475%206.947%20131.74%206.947%20C%20133.967%206.947%20135.875%207.87%20136.9%209.216%20L%20136.9%200%20L%20141.353%200%20L%20141.353%2025.093%20L%20138.867%2025.093%20L%20136.9%2023.037%20C%20136.017%2024.455%20134.038%2025.376%20131.811%2025.376%20Z%20M%20132.447%2021.513%20C%20135.31%2021.513%20137.184%2019.387%20137.184%2016.162%20C%20137.184%2012.938%20135.31%2010.811%20132.447%2010.811%20C%20129.585%2010.811%20127.747%2012.938%20127.747%2016.162%20C%20127.747%2019.387%20129.621%2021.513%20132.447%2021.513%20Z%2522%20fill%3D%2522rgb(14%2C34%2C14)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%20113.803%206.947%20C%20118.468%206.947%20121.651%209.464%20121.651%2014.212%20L%20121.651%2025.093%20L%20119.949%2025.093%20L%20117.338%2022.505%20C%20116.349%2024.242%20114.192%2025.376%20112.001%2025.376%20C%20108.503%2025.376%20106.064%2023.107%20106.064%2020.059%20C%20106.064%2016.551%20108.714%2014.672%20114.015%2014.105%20L%20117.338%2013.786%20L%20117.338%2013.609%20C%20117.338%2011.59%20115.96%2010.349%20113.803%2010.349%20C%20111.86%2010.349%20110.482%2011.553%20110.269%2013.467%20L%20106.311%2012.758%20C%20106.876%209.213%20110.022%206.946%20113.803%206.946%20Z%20M%20112.99%2022.08%20C%20115.748%2022.08%20117.338%2019.99%20117.338%2017.367%20L%20117.338%2016.977%20L%20113.945%2017.367%20C%20111.576%2017.651%20110.375%2018.643%20110.375%2019.919%20C%20110.375%2021.195%20111.365%2022.08%20112.99%2022.08%20Z%2522%20fill%3D%2522rgb(14%2C34%2C14)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2095.633%2025.377%20C%2090.226%2025.377%2086.338%2021.479%2086.338%2016.162%20C%2086.338%2010.846%2090.226%206.947%2095.633%206.947%20C%20101.041%206.947%20104.928%2010.846%20104.928%2016.162%20C%20104.928%2021.479%20101.041%2025.377%2095.633%2025.377%20Z%20M%2095.633%2021.513%20C%2098.496%2021.513%20100.441%2019.352%20100.441%2016.162%20C%20100.441%2012.973%2098.496%2010.811%2095.633%2010.811%20C%2092.771%2010.811%2090.826%2012.973%2090.826%2016.162%20C%2090.826%2019.352%2092.735%2021.513%2095.633%2021.513%20Z%2522%20fill%3D%2522rgb(14%2C34%2C14)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2062.513%2025.377%20C%2057.177%2025.377%2054.03%2021.621%2054.03%2016.162%20C%2054.03%2010.704%2057.177%206.947%2062.442%206.947%20C%2064.669%206.947%2066.577%207.87%2067.602%209.216%20L%2067.602%200%20L%2072.055%200%20L%2072.055%2025.093%20L%2069.569%2025.093%20L%2067.602%2023.037%20C%2066.719%2024.455%2064.739%2025.376%2062.513%2025.376%20Z%20M%2063.149%2021.513%20C%2066.012%2021.513%2067.886%2019.387%2067.886%2016.162%20C%2067.886%2012.938%2066.012%2010.811%2063.149%2010.811%20C%2060.286%2010.811%2058.449%2012.938%2058.449%2016.162%20C%2058.449%2019.387%2060.323%2021.513%2063.149%2021.513%20Z%2522%20fill%3D%2522rgb(14%2C34%2C14)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2047.493%200%20L%2052.3%200%20L%2052.3%204.607%20L%2047.493%204.607%20Z%20M%2047.634%2025.093%20L%2047.634%207.23%20L%2052.087%207.23%20L%2052.087%2025.093%20Z%2522%20fill%3D%2522rgb(14%2C34%2C14)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2040.276%2025.093%20L%2040.276%200%20L%2044.729%200%20L%2044.729%2025.093%20Z%2522%20fill%3D%2522rgb(14%2C34%2C14)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2029.347%2025.377%20C%2023.94%2025.377%2020.052%2021.479%2020.052%2016.162%20C%2020.052%2010.846%2023.94%206.947%2029.347%206.947%20C%2034.755%206.947%2038.642%2010.846%2038.642%2016.162%20C%2038.642%2021.479%2034.755%2025.377%2029.347%2025.377%20Z%20M%2029.347%2021.513%20C%2032.21%2021.513%2034.155%2019.352%2034.155%2016.162%20C%2034.155%2012.973%2032.21%2010.811%2029.347%2010.811%20C%2026.485%2010.811%2024.54%2012.973%2024.54%2016.162%20C%2024.54%2019.352%2026.448%2021.513%2029.347%2021.513%20Z%2522%20fill%3D%2522rgb(14%2C34%2C14)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%209.542%2025.377%20C%204.664%2025.377%200.6%2022.082%200%2017.58%20L%204.277%2016.27%20C%204.666%2019.246%206.963%2021.267%209.72%2021.267%20C%2012.301%2021.267%2013.997%2020.026%2013.997%2018.149%20C%2013.997%2012.797%200.883%2015.809%200.883%206.807%20C%200.883%202.837%204.595%200.001%209.471%200.001%20C%2014.348%200.001%2017.883%202.518%2018.661%206.275%20L%2014.35%208.046%20C%2013.855%205.637%2012.052%204.112%209.471%204.112%20C%207.103%204.112%205.654%205.14%205.654%206.805%20C%205.654%2011.307%2018.873%207.975%2018.873%2018.04%20C%2018.873%2022.434%2015.127%2025.376%209.542%2025.376%20Z%2522%20fill%3D%2522rgb(14%2C34%2C14)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2074.5%2025.063%20C%2074.437%2021.898%2074.464%2018.471%2074.5%2015.297%20C%2074.514%2014.831%2074.541%2014.353%2074.647%2013.898%20C%2075.528%209.933%2079.131%206.954%2083.191%207.002%20C%2084.118%206.989%2085.047%206.984%2085.974%207.008%20L%2085.974%2011.695%20C%2085.047%2011.719%2084.118%2011.714%2083.191%2011.701%20C%2082.568%2011.69%2082.128%2011.71%2081.554%2011.87%20C%2080.642%2012.119%2079.76%2012.724%2079.375%2013.604%20C%2079.151%2014.09%2079.166%2014.607%2079.169%2015.124%20C%2079.213%2018.361%2079.234%2021.838%2079.173%2025.066%20L%2074.5%2025.066%20Z%2522%20fill%3D%2522rgb(14%2C34%2C14)%2522%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/8TmpbK7mSYryWuz9M7yD9usvk.png",
    "ogImage": "https://framerusercontent.com/assets/StUwBW8CYU4iCuENS8fofMQjbg.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Solidroad'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "See a demo",
      "reasoning": "Button #0 with text 'See a demo' uses the vibrant brand color #F6D045, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 1,
      "text": "Okay",
      "reasoning": "Button #1 with text 'Okay' has a more muted background color #EEF1EE, making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses and tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Solidroad'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles