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Solo Brand Identity

A complete profile of Solo's visual system — colors, typography, components, and personality — extracted from https://www.solosuit.com/. Built for designers, agents, and AI tools.

Download JSON

Primary

#697488

Accent

#2563EB

Body Font

DM Sans

Heading

DM Serif Display

Color Palette

Brand palette extracted from https://www.solosuit.com/.

primary

#697488

rgb(105, 116, 136)

secondary

#CFDDFF

rgb(207, 221, 255)

accent

#2563EB

rgb(37, 99, 235)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#0058F0

rgb(0, 88, 240)

link

#0058F0

rgb(0, 88, 240)

Typography

Each font links to its Google Fonts page where available.

primary

DM Sans

DM Sans Google Fonts →

heading

DM Serif Display

DM Serif Display Google Fonts →

DM Serif Display, serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Solo's actual button styles.

input

background #FFFFFF textColor #111111 borderColor null borderRadius 8px shadow rgb(17, 17, 17) 0px 0px 0px 0px

buttonPrimary

background #2563EB textColor #FFFFFF borderRadius 8px shadow rgba(17, 17, 17, 0.075) 0px 2px 4px 0px

buttonSecondary

background transparent textColor #0058F0 borderColor #0058F0 borderRadius 8px shadow rgba(17, 17, 17, 0.03) 0px 0px 6px 0px, rgba(17, 17, 17, 0.06) 0px 14px 24px 0px

Brand Personality

Tone: professional Energy: medium Audience: individuals dealing with debt issues

Solo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: dgkb7ybxr0cqd.cloudfront.net

Source: solosuit.com

Image: dgkb7ybxr0cqd.cloudfront.net

Source: solosuit.com

Image: dgkb7ybxr0cqd.cloudfront.net

Source: solosuit.com

Image: dgkb7ybxr0cqd.cloudfront.net

Source: solosuit.com

Image: dgkb7ybxr0cqd.cloudfront.net

Source: solosuit.com

Image: dgkb7ybxr0cqd.cloudfront.net

Source: solosuit.com

Frequently Asked Questions

What is Solo's primary brand color?

Solo's primary brand color is #697488. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Solo use?

Solo uses #2563EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Solo use?

Solo uses DM Sans for body text and DM Serif Display for headings. Fonts were detected on https://www.solosuit.com/ as part of their live design system.

Does Solo use a light or dark theme?

Solo's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Solo's logo?

Solo's logo is available directly on their site (https://www.solosuit.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.solosuit.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Solo.

Methodology

Brand data on this page was extracted from https://www.solosuit.com/ on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Solo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/solo.json GET /branding/solo/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "DM Serif Display",
      "role": "heading"
    },
    {
      "family": "Outfit",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#697488",
    "secondary": "#CFDDFF",
    "accent": "#2563EB",
    "background": "#FFFFFF",
    "textPrimary": "#0058F0",
    "link": "#0058F0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Serif Display"
    },
    "fontStacks": {
      "heading": [
        "DM Serif Display",
        "serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#111111",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(17, 17, 17) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#2563EB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "0px",
        "bottomRight": "8px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(17, 17, 17, 0.075) 0px 2px 4px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#0058F0",
      "borderColor": "#0058F0",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "0px",
        "bottomRight": "8px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(17, 17, 17, 0.03) 0px 0px 6px 0px, rgba(17, 17, 17, 0.06) 0px 14px 24px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22792%22%20height%3D%22300%22%20viewBox%3D%220%200%20792%20300%22%20fill%3D%22currentColor%22%20role%3D%22img%22%20aria-labelledby%3D%22acwv47wg79j3pe0w998hfg5qbwod7lgm%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22acwv47wg79j3pe0w998hfg5qbwod7lgm%22%20style%3D%22fill%3A%20rgb(0%2C%2088%2C%20240)%20!important%3B%22%3ESolo%20Logo%3C%2Ftitle%3E%0A%3Cpath%20d%3D%22M331.224%2091.2672C281.254%2091.2672%20229.548%20124.174%20229.548%20195.046C229.548%20269.877%20287.34%20299.095%20331.224%20299.095C379.839%20299.095%20432.501%20264.946%20432.501%20194.982C432.501%20125.018%20381.193%2091.2752%20331.224%2091.2752V91.2672ZM330.818%20248.289C330.818%20248.289%20285.038%20251.794%20285.038%20194.369C285.038%20144.176%20322.804%20141.898%20330.818%20141.898C338.831%20141.898%20376.597%20143.308%20376.597%20195.181C376.597%20252.081%20330.818%20248.289%20330.818%20248.289Z%22%20style%3D%22fill%3A%20rgb(0%2C%2088%2C%20240)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M463.373%2039.7146L464.696%20232.842C464.696%20232.842%20462.259%20297.489%20530.372%20297.489C530.372%20297.489%20557.207%20299.087%20578.563%20279.515L558.593%20237.79C558.593%20237.79%20546.636%20247.971%20535.102%20243.08C522.293%20237.647%20524.499%20217.114%20524.499%20190.919V0.675171L463.373%2039.7146Z%22%20style%3D%22fill%3A%20rgb(0%2C%2088%2C%20240)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M98.8184%207.07812C157.242%207.07812%20185.02%2048.4174%20192.05%2069.6365L143.771%20101.45C131.789%2066.7403%2087.6714%2049.8457%2071.9392%2069.5136C58.4549%2086.3711%2067.9274%20112.904%20108.548%20125.119C194.186%20155.409%20200.531%20189.472%20200.531%20211.043C200.531%20244.147%20180.804%20298.417%20103.361%20298.417C36.5354%20298.417%206.85524%20253.703%200.476562%20231.703L44.5344%20202.736C81.4009%20263.972%20125.4%20249.237%20138.34%20234.985C150.107%20222.429%20154.402%20193.209%2095.5374%20175.111C19.735%20151.805%207.82399%20111.719%207.82399%2087.5283C7.82399%2066.1339%2025.7886%207.07812%2098.8184%207.07812Z%22%20style%3D%22fill%3A%20rgb(0%2C%2088%2C%20240)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M690.246%2091.2672C640.276%2091.2672%20588.57%20124.174%20588.57%20195.046C588.57%20269.877%20646.362%20299.095%20690.246%20299.095C738.861%20299.095%20791.523%20264.946%20791.523%20194.982C791.523%20125.018%20740.215%2091.2752%20690.246%2091.2752V91.2672ZM689.84%20248.289C689.84%20248.289%20644.06%20251.794%20644.06%20194.369C644.06%20144.176%20681.826%20141.898%20689.84%20141.898C697.853%20141.898%20735.619%20143.308%20735.619%20195.181C735.619%20252.081%20689.84%20248.289%20689.84%20248.289Z%22%20style%3D%22fill%3A%20rgb(0%2C%2088%2C%20240)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://www.solosuit.com/assets/favicon/apple-touch-icon-032530341026a19365338abacf8cb1155a3791fb033e4c6a00e80fc8eebfe634.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Solo Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Solo'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 'Get Started' uses a vibrant blue color (#2563EB) distinct from other buttons and has strong CTA text, making it the primary action."
    },
    "secondary": {
      "index": 9,
      "text": "Generate a document",
      "reasoning": "Button #9 'Generate a document' has a transparent background with a blue border, making it a suitable secondary action with a different color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals dealing with debt issues"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Solo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Solo Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Solo Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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