Sorce Brand Identity
A complete profile of Sorce's visual system — colors, typography, components, and personality — extracted from https://sorce.jobs. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://sorce.jobs.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Sorce's actual button styles.
Brand Personality
Sorce Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Sorce's primary brand color?
Sorce's primary brand color is #1F2937. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Sorce use?
Sorce uses #6B7280 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Sorce use?
Sorce uses Inter for body text and Biotif for headings. Fonts were detected on https://sorce.jobs as part of their live design system.
Does Sorce use a light or dark theme?
Sorce's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Sorce's logo?
Sorce's logo is available directly on their site (https://sorce.jobs). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://sorce.jobs using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sorce.
Methodology
Brand data on this page was extracted from https://sorce.jobs on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sorce.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Biotif",
"role": "heading"
},
{
"family": "Neuzeit Grotesk Bold",
"role": "heading"
}
],
"colors": {
"primary": "#1F2937",
"secondary": "#4B5563",
"accent": "#6B7280",
"background": "#FFFFFF",
"textPrimary": "#333333",
"link": "#6B7280"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Biotif"
},
"fontStacks": {
"heading": [
"Neuzeit Grotesk Bold",
"sans-serif"
],
"body": [
"Inter"
],
"paragraph": [
"Biotif",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "2px"
},
"components": {
"buttonPrimary": {
"background": "#FFFFFF",
"textColor": "#333333",
"borderColor": "#E5E7EB",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.03) 0px 10px 15px -3px, rgba(0, 0, 0, 0.03) 0px 4px 6px -4px"
}
},
"images": {
"logo": "https://www.sorce.jobs/static/images/sorceLogo.svg",
"favicon": "https://www.sorce.jobs/icon.svg?ba29242556e27cb1",
"ogImage": null,
"logoHref": "/",
"logoAlt": "Sorce Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 3,
"reasoning": "Selected #0 because it is a large, visible logo with alt text matching the brand name 'Sorce', located in the body but linked to the homepage, making it the primary brand logo.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Download →",
"reasoning": "The button labeled 'Download →' is the only button detected and serves as the primary call-to-action. It is designed with a prominent border radius and is styled to stand out, despite its white background."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "There is no secondary button available with a different background color from the primary button."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "job seekers and professionals looking for AI-driven job application solutions"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is a large, visible logo with alt text matching the brand name 'Sorce', located in the body but linked to the homepage, making it the primary brand logo.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}