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SOTERI SKIN Brand Identity

A complete profile of SOTERI SKIN's visual system — colors, typography, components, and personality — extracted from https://soteriskin.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#457D9C
Accent
#092A6D
Body Font
Figtree
Heading
Figtree

Color Palette

Brand palette extracted from https://soteriskin.com/.

primary
#457D9C
rgb(69, 125, 156)
secondary
#315090
rgb(49, 80, 144)
accent
#092A6D
rgb(9, 42, 109)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#092A6D
rgb(9, 42, 109)
link
#092A6D
rgb(9, 42, 109)

Typography

Each font links to its Google Fonts page where available.

primary
Figtree
heading
Figtree
Figtree, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

SOTERI SKIN logo
Logo
SOTERI SKIN favicon
Favicon
SOTERI SKIN social image
Social Card

UI Components

Live previews rendered using SOTERI SKIN's actual button styles.

input
background transparent textColor #000000 borderColor null borderRadius 22.4px shadow none
buttonPrimary
background #092A6D textColor #FFFFFF borderRadius 32.864px shadow none
buttonSecondary
background #315090 textColor #FFFFFF borderColor #333333 borderRadius 20px shadow none

Brand Personality

Tone: professional Energy: medium Audience: consumers with skin care needs

SOTERI SKIN Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is SOTERI SKIN's primary brand color?

SOTERI SKIN's primary brand color is #457D9C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does SOTERI SKIN use?

SOTERI SKIN uses #092A6D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does SOTERI SKIN use?

SOTERI SKIN uses Figtree as the primary typeface across body and headings.

Does SOTERI SKIN use a light or dark theme?

SOTERI SKIN's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find SOTERI SKIN's logo?

SOTERI SKIN's logo is available directly on their site (https://soteriskin.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://soteriskin.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SOTERI SKIN.

Methodology

Brand data on this page was extracted from https://soteriskin.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by SOTERI SKIN.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#457D9C",
    "secondary": "#315090",
    "accent": "#092A6D",
    "background": "#FFFFFF",
    "textPrimary": "#092A6D",
    "link": "#092A6D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "42px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "22.4px",
      "borderRadiusCorners": {
        "topLeft": "22.4px",
        "topRight": "22.4px",
        "bottomRight": "22.4px",
        "bottomLeft": "22.4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#092A6D",
      "textColor": "#FFFFFF",
      "borderRadius": "32.864px",
      "borderRadiusCorners": {
        "topLeft": "32.864px",
        "topRight": "32.864px",
        "bottomRight": "32.864px",
        "bottomLeft": "32.864px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#315090",
      "textColor": "#FFFFFF",
      "borderColor": "#333333",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://soteriskin.com/cdn/shop/files/SS-Logo-400x58.png?v=1761770612&width=600",
    "favicon": "https://soteriskin.com/cdn/shop/files/favicon.svg?crop=center&height=100&v=1762236509&width=100",
    "ogImage": "https://soteriskin.com/cdn/shop/files/Feature_Image-home.webp",
    "logoHref": "/",
    "logoAlt": "Soteri Skin"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, links to the homepage, and has alt text matching the brand name 'Soteri Skin'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Shopping",
      "reasoning": "Button #0 'Start Shopping' uses the vibrant brand color #092A6D, making it the most prominent CTA, suitable for a primary action."
    },
    "secondary": {
      "index": 6,
      "text": "Read All",
      "reasoning": "Button #4 'Read All' uses a different vibrant color #315090, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "consumers with skin care needs"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, links to the homepage, and has alt text matching the brand name 'Soteri Skin'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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