Speechly Brand Identity
A complete profile of Speechly's visual system — colors, typography, components, and personality — extracted from https://www.speechly.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.speechly.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Speechly's actual button styles.
Brand Personality
Speechly Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Speechly's primary brand color?
Speechly's primary brand color is #1A2035. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Speechly use?
Speechly uses #FFFFFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Speechly use?
Speechly uses Builder Sans as the primary typeface across body and headings.
Does Speechly use a light or dark theme?
Speechly's primary site uses a dark color scheme, with a background of #191A1F.
How was this brand profile generated?
This profile was extracted from https://www.speechly.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Speechly.
Methodology
Brand data on this page was extracted from https://www.speechly.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Speechly.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Builder Sans",
"role": "body"
}
],
"colors": {
"primary": "#1A2035",
"secondary": "#DF281F",
"accent": "#FFFFFF",
"background": "#191A1F",
"textPrimary": "#191A1F",
"link": "#626677"
},
"typography": {
"fontFamilies": {
"primary": "Builder Sans",
"heading": "Builder Sans"
},
"fontStacks": {
"heading": [
"Builder Sans",
"Helvetica Neue",
"Helvetica",
"Arial",
"Lucida Grande",
"sans-serif"
],
"body": [
"Builder Sans",
"Helvetica Neue",
"Helvetica",
"Arial",
"Lucida Grande",
"sans-serif"
],
"paragraph": [
"Builder Sans",
"Helvetica Neue",
"Helvetica",
"Arial",
"Lucida Grande",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "12px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "#282931",
"textColor": "#D5D7DD",
"borderColor": "#707070",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "rgba(0, 0, 0, 0.075) 0px 1px 1px 0px inset"
},
"buttonPrimary": {
"background": "#FFFFFF",
"textColor": "#272930",
"borderColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F7F7F8",
"textColor": "#121215",
"borderColor": "#F7F7F8",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://images.rbxcdn.com/7c5fe83dffa97250aaddd54178900ea7.png",
"ogImage": "https://images.rbxcdn.com/5348266ea6c5e67b19d6a814cbbb70f6.jpg"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "None of the candidates are suitable as the main brand logo for Roblox. They are all external links or not positioned in the header area, which is typical for a brand logo.",
"confidence": 0.2,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Sign Up",
"reasoning": "The 'Sign Up' button is likely the primary CTA due to its action-oriented text and distinct white background, which stands out against the dark theme."
},
"secondary": {
"index": 0,
"text": "Log In",
"reasoning": "The 'Log In' button serves as a secondary action, with a less vibrant background color, making it less prominent than the 'Sign Up' button."
},
"confidence": 0.9
},
"personality": {
"tone": "playful",
"energy": "high",
"targetAudience": "gamers, children, and young adults"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "None of the candidates are suitable as the main brand logo for Roblox. They are all external links or not positioned in the header area, which is typical for a brand logo.",
"confidence": 0.2
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}