Splendor Brand Identity
A complete profile of Splendor's visual system — colors, typography, components, and personality — extracted from https://splendorhealth.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://splendorhealth.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Splendor's actual button styles.
Brand Personality
Splendor Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Splendor's primary brand color?
Splendor's primary brand color is #747E88. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Splendor use?
Splendor uses #1A2B3C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Splendor use?
Splendor uses Instrument Sans for body text and Instrument Serif for headings. Fonts were detected on https://splendorhealth.com as part of their live design system.
Does Splendor use a light or dark theme?
Splendor's primary site uses a light color scheme, with a background of #FAFAF9.
How was this brand profile generated?
This profile was extracted from https://splendorhealth.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Splendor.
Methodology
Brand data on this page was extracted from https://splendorhealth.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Splendor.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Instrument Sans",
"role": "body"
},
{
"family": "Instrument Serif",
"role": "heading"
},
{
"family": "Georgia",
"role": "unknown"
},
{
"family": "Segoe UI",
"role": "unknown"
},
{
"family": "Roboto",
"role": "unknown"
}
],
"colors": {
"primary": "#747E88",
"secondary": "#5D6975",
"accent": "#1A2B3C",
"background": "#FAFAF9",
"textPrimary": "#1A2B3C",
"link": "#1A2B3C"
},
"typography": {
"fontFamilies": {
"primary": "Instrument Sans",
"heading": "Instrument Serif"
},
"fontStacks": {
"heading": [
"Instrument Serif",
"Georgia",
"serif"
],
"body": [
"Instrument Sans",
"system-ui",
"sans-serif"
],
"paragraph": [
"Instrument Sans",
"system-ui",
"sans-serif"
]
},
"fontSizes": {
"h1": "96px",
"h2": "56px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#1A2B3C",
"textColor": "#FAFAF9",
"borderColor": "#FAFAF9",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#1A2B3C",
"borderColor": "#1A2B3C",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": null,
"favicon": "https://www.splendorhealth.com/favicon.ico",
"ogImage": null
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Talk to sales",
"reasoning": "Button #1 has a vibrant background color (#1A2B3C) which is consistent with the brand's accent color, making it stand out as the primary call-to-action. The text 'Talk to sales' is action-oriented, indicating a direct engagement with the company."
},
"secondary": {
"index": 0,
"text": "Get started for free",
"reasoning": "Button #0 has a transparent background with a border, making it less visually prominent than Button #1. The text 'Get started for free' suggests a secondary action, suitable for users not ready to engage directly with sales."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "healthcare teams and professionals"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": false,
"llmSucceeded": false,
"finalSource": "none"
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}