Sprites Brand Identity
A complete profile of Sprites's visual system — colors, typography, components, and personality — extracted from https://sprites.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://sprites.ai/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Sprites's actual button styles.
Brand Personality
Sprites Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Sprites's primary brand color?
Sprites's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Sprites use?
Sprites uses #111111 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Sprites use?
Sprites uses Inter for body text and Libre Baskerville for headings. Fonts were detected on https://sprites.ai/ as part of their live design system.
Does Sprites use a light or dark theme?
Sprites's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Sprites's logo?
Sprites's logo is available directly on their site (https://sprites.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://sprites.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sprites.
Methodology
Brand data on this page was extracted from https://sprites.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sprites.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Libre Baskerville",
"role": "heading"
}
],
"colors": {
"primary": "#6B7280",
"secondary": "#3367D9",
"accent": "#111111",
"background": "#FFFFFF",
"textPrimary": "#191919",
"link": "#1A192B"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Libre Baskerville"
},
"fontStacks": {
"heading": [
"Libre Baskerville",
"sans-serif"
],
"body": [
"Inter",
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "70px",
"h2": "48px",
"body": "12px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#191919",
"borderColor": "#EDEDED",
"borderRadius": "32px",
"borderRadiusCorners": {
"topLeft": "32px",
"topRight": "32px",
"bottomRight": "32px",
"bottomLeft": "32px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#111111",
"textColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#EDEDED",
"textColor": "#191919",
"borderColor": "#D0D0D0",
"borderRadius": "20px",
"borderRadiusCorners": {
"topLeft": "20px",
"topRight": "20px",
"bottomRight": "20px",
"bottomLeft": "20px"
},
"shadow": "rgba(0, 0, 0, 0.08) 0px 4px 24px 0px"
}
},
"images": {
"logo": "https://www.sprites.ai/images/sprites-logo.svg",
"favicon": "https://www.sprites.ai/favicon.ico",
"ogImage": "https://res.cloudinary.com/dwx3u2p1d/image/upload/f_auto,q_auto/v1754503835/Sprites_-_Open_Graph_preview_al4inb.png",
"logoHref": "/",
"logoAlt": "Sprites Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Sprites', and links to the homepage, making it the primary brand logo.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 4,
"text": "Get free trial",
"reasoning": "Button #4 has a dark background (#111111) with the text 'Get free trial', which is action-oriented and suggests a primary call-to-action. It stands out due to its distinct color and clear CTA text."
},
"secondary": {
"index": 9,
"text": "Discover all templates",
"reasoning": "Button #5 has a light background (#EDEDED) and the text 'Discover all templates', which is less prominent and serves as a secondary action. It is from a different color group than the primary button."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "digital marketers and SEO professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Sprites', and links to the homepage, making it the primary brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}