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Storylane Brand Identity

A complete profile of Storylane's visual system — colors, typography, components, and personality — extracted from https://www.storylane.io/. Built for designers, agents, and AI tools.

Download JSON
Primary
#61053C
Accent
#ED2DA0
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://www.storylane.io/.

primary
#61053C
rgb(97, 5, 60)
secondary
#FEECF7
rgb(254, 236, 247)
accent
#ED2DA0
rgb(237, 45, 160)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#390323
rgb(57, 3, 35)
link
#390323
rgb(57, 3, 35)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Storylane logo
Logo
Storylane favicon
Favicon
Storylane social image
Social Card

UI Components

Live previews rendered using Storylane's actual button styles.

buttonPrimary
background #ED2DA0 textColor #FEECF7 borderRadius 4px shadow none
buttonSecondary
background transparent textColor #FEECF7 borderColor #FEECF7 borderRadius 4px shadow none

Brand Personality

Tone: modern Energy: medium Audience: business professionals

Storylane Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Storylane's primary brand color?

Storylane's primary brand color is #61053C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Storylane use?

Storylane uses #ED2DA0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Storylane use?

Storylane uses Inter as the primary typeface across body and headings.

Does Storylane use a light or dark theme?

Storylane's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Storylane's logo?

Storylane's logo is available directly on their site (https://www.storylane.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.storylane.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Storylane.

Methodology

Brand data on this page was extracted from https://www.storylane.io/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Storylane.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#61053C",
    "secondary": "#FEECF7",
    "accent": "#ED2DA0",
    "background": "#FFFFFF",
    "textPrimary": "#390323",
    "link": "#390323"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "52px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#ED2DA0",
      "textColor": "#FEECF7",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FEECF7",
      "borderColor": "#FEECF7",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/60aacdcdcc32cf61b05512fb/692308e9cb9772262cfe1323_Frame%201321317972%20(1).svg",
    "favicon": "https://cdn.prod.website-files.com/60aacdcdcc32cf61b05512fb/60b021070883d98a1dd87b7a_Favicon%2032.png",
    "ogImage": "https://cdn.prod.website-files.com/60aacdcdcc32cf61b05512fb/69394c34bd49f887159149e9_OG%20(4).png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 28,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Book a demo",
      "reasoning": "Button #5 has a vibrant background color (#ED2DA0) and action-oriented text 'Book a demo', making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 6,
      "text": "Start for free",
      "reasoning": "Button #3 has a transparent background with a border, making it suitable as a secondary button, distinct from the primary button's color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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