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SubscriptionFlow Brand Identity

A complete profile of SubscriptionFlow's visual system — colors, typography, components, and personality — extracted from http://www.subscriptionflow.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#64648C
Accent
#FD7B03
Body Font
IBM Plex Sans
Heading
IBM Plex Sans

Color Palette

Brand palette extracted from http://www.subscriptionflow.com.

primary
#64648C
rgb(100, 100, 140)
secondary
#FD7B03
rgb(253, 123, 3)
accent
#FD7B03
rgb(253, 123, 3)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#020D26
rgb(2, 13, 38)
link
#020D26
rgb(2, 13, 38)

Typography

Each font links to its Google Fonts page where available.

primary
IBM Plex Sans
IBM Plex Sans Google Fonts →
heading
IBM Plex Sans
IBM Plex Sans Google Fonts →
IBM Plex Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

SubscriptionFlow logo
Logo
SubscriptionFlow favicon
Favicon
SubscriptionFlow social image
Social Card

UI Components

Live previews rendered using SubscriptionFlow's actual button styles.

buttonPrimary
background #FD7B03 textColor #64648C borderRadius 50px shadow rgba(204, 169, 44, 0.4) 0px 0px 0px 0px

Brand Personality

Tone: professional Energy: medium Audience: businesses looking for subscription management solutions

SubscriptionFlow Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is SubscriptionFlow's primary brand color?

SubscriptionFlow's primary brand color is #64648C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does SubscriptionFlow use?

SubscriptionFlow uses #FD7B03 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does SubscriptionFlow use?

SubscriptionFlow uses IBM Plex Sans as the primary typeface across body and headings.

Does SubscriptionFlow use a light or dark theme?

SubscriptionFlow's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find SubscriptionFlow's logo?

SubscriptionFlow's logo is available directly on their site (http://www.subscriptionflow.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.subscriptionflow.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SubscriptionFlow.

Methodology

Brand data on this page was extracted from http://www.subscriptionflow.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by SubscriptionFlow.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#64648C",
    "secondary": "#FD7B03",
    "accent": "#FD7B03",
    "background": "#FFFFFF",
    "textPrimary": "#020D26",
    "link": "#020D26"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Sans",
        "sans-serif"
      ],
      "body": [
        "IBM Plex Sans",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "42px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FD7B03",
      "textColor": "#64648C",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "rgba(204, 169, 44, 0.4) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://www.subscriptionflow.com/wp-content/uploads/2021/11/18-1.png",
    "favicon": "https://www.subscriptionflow.com/wp-content/uploads/2021/11/80a831fb5b74ca232cc7dd2ff9f549e71b7a1992.png",
    "ogImage": "https://www.subscriptionflow.com/wp-content/uploads/2022/05/subscriptionflow-logo.png",
    "logoHref": "https://www.subscriptionflow.com/",
    "logoAlt": "Subscriptionflow"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'SubscriptionFlow'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Play Video about SubscriptionFlow-Video",
      "reasoning": "The button with text 'Play Video about SubscriptionFlow-Video' uses a vibrant brand color (#FD7B03), making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There are no other buttons with a different background color available to classify as secondary."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for subscription management solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'SubscriptionFlow'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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