Home · Branding · Sully.ai

Sully.ai Brand Identity

A complete profile of Sully.ai's visual system — colors, typography, components, and personality — extracted from https://www.sully.ai. Built for designers, agents, and AI tools.

Download JSON

Primary

#0000EE

Accent

#282828

Body Font

F37 Bolton Book

Heading

F37 Bolton Regular

Color Palette

Brand palette extracted from https://www.sully.ai.

primary

#0000EE

rgb(0, 0, 238)

secondary

#44CCFF

rgb(68, 204, 255)

accent

#282828

rgb(40, 40, 40)

background

#F5F5F5

rgb(245, 245, 245)

textPrimary

#282828

rgb(40, 40, 40)

link

#0B345C

rgb(11, 52, 92)

Typography

Each font links to its Google Fonts page where available.

primary

F37 Bolton Book

F37 Bolton Book Google Fonts →

heading

F37 Bolton Regular

F37 Bolton Regular Google Fonts →

Kalice Regular, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Sully.ai's actual button styles.

buttonPrimary

background #282828 textColor #0000EE borderRadius 8px shadow none

Brand Personality

Tone: professional Energy: medium Audience: Healthcare professionals and hospital administrators

Sully.ai Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: framerusercontent.com

Source: sully.ai

Image: framerusercontent.com

Source: sully.ai

Image: framerusercontent.com

Source: sully.ai

Image: framerusercontent.com

Source: sully.ai

Image: framerusercontent.com

Source: sully.ai

Image: framerusercontent.com

Source: sully.ai

Frequently Asked Questions

What is Sully.ai's primary brand color?

Sully.ai's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Sully.ai use?

Sully.ai uses #282828 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Sully.ai use?

Sully.ai uses F37 Bolton Book for body text and F37 Bolton Regular for headings. Fonts were detected on https://www.sully.ai as part of their live design system.

Does Sully.ai use a light or dark theme?

Sully.ai's primary site uses a light color scheme, with a background of #F5F5F5.

Where can I find Sully.ai's logo?

Sully.ai's logo is available directly on their site (https://www.sully.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.sully.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sully.ai.

Methodology

Brand data on this page was extracted from https://www.sully.ai on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sully.ai.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/sully-ai.json GET /branding/sully-ai/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "F37 Bolton Regular",
      "role": "heading"
    },
    {
      "family": "F37 Bolton Book",
      "role": "body"
    },
    {
      "family": "Kalice Regular",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#44CCFF",
    "accent": "#282828",
    "background": "#F5F5F5",
    "textPrimary": "#282828",
    "link": "#0B345C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "F37 Bolton Book",
      "heading": "F37 Bolton Regular"
    },
    "fontStacks": {
      "heading": [
        "Kalice Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "F37 Bolton Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#282828",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20132%2028%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22132%22%20height%3D%2228%22%20viewBox%3D%220%200%20132%2028%22%20fill%3D%22none%22%20id%3D%22svg443168649_2344%22%20style%3D%22fill%3A%20rgb(40%2C%2040%2C%2040)%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M116.419%2016.8065C116.385%2016.5365%20115.993%2016.5365%20115.959%2016.8065C115.646%2019.2578%20113.716%2021.1908%20111.263%2021.5004C110.992%2021.5364%20110.992%2021.927%20111.263%2021.963C113.713%2022.2761%20115.646%2024.2055%20115.959%2026.6605C115.993%2026.9305%20116.385%2026.9305%20116.419%2026.6605C116.733%2024.2091%20118.662%2022.2761%20121.115%2021.963C121.386%2021.927%20121.386%2021.5364%20121.115%2021.5004C118.665%2021.1872%20116.733%2019.2578%20116.419%2016.8065Z%22%20fill%3D%22%235B95CE%22%2F%3E%0A%3Cpath%20d%3D%22M57.9468%201.05707H52.2861V26.9474H70.3369V21.6202H57.9468V1.05707Z%22%20fill%3D%22%23282828%22%2F%3E%0A%3Cpath%20d%3D%22M14.1651%2011.3757L11.3917%2010.8952C8.06328%2010.3028%206.65692%209.4536%206.65692%208.15701C6.65692%206.67816%208.69087%205.67983%2011.5015%205.67983C14.7202%205.67983%2017.0503%207.04891%2018.9724%208.74939L23.1894%204.75399C20.5258%202.20224%2016.5677%200.499695%2011.7231%200.499695C5.69381%200.499695%200.923771%203.38491%200.923771%208.45113C0.923771%2013.0016%204.3268%2015.2945%2010.1324%2016.2555L13.6473%2016.8479C17.2347%2017.4402%2018.3076%2018.3267%2018.3076%2019.584C18.3076%2021.1374%2016.5325%2022.32%2012.7235%2022.32C8.91456%2022.32%206.13911%2020.6196%204.32679%2018.5111L0%2022.4319C2.62631%2025.3917%207.06495%2027.5002%2012.3528%2027.5002C19.7491%2027.5002%2024.0407%2024.2815%2024.0407%2019.4742C24.0407%2014.6669%2020.675%2012.4838%2014.1651%2011.3736V11.3757Z%22%20fill%3D%22%23282828%22%2F%3E%0A%3Cpath%20d%3D%22M78.1371%201.05707H72.4785V26.9474H90.5272V21.6202H78.1371V1.05707Z%22%20fill%3D%22%23282828%22%2F%3E%0A%3Cpath%20d%3D%22M43.8519%2016.0358C43.8519%2019.0308%2041.3374%2022.1749%2037.4539%2022.1749C34.4589%2022.1749%2031.758%2020.2155%2031.758%2016.4045V1.05463H26.1367V17.1812C26.1367%2022.9889%2029.9457%2027.5%2035.9005%2027.5C38.156%2027.5%2039.7468%2027.2039%2041.1904%2026.539L43.0773%2023.0241H44.2599V26.9449H49.4753V1.05463H43.854V16.0337L43.8519%2016.0358Z%22%20fill%3D%22%23282828%22%2F%3E%0A%3Cpath%20d%3D%22M105.51%2011.0421L104.179%2013.7802H102.959L101.739%2011.0421L96.7823%201.0567H90.1606L100.37%2020.3274C99.6303%2021.1041%2098.632%2021.5846%2097.1531%2021.5846H92.8615V26.947H97.7434C102.257%2026.947%20104.253%2025.172%20106.621%2020.6588L116.83%201.05463H110.653L105.51%2011.04V11.0421Z%22%20fill%3D%22%23282828%22%2F%3E%0A%3Cpath%20d%3D%22M131.458%201.06561V11.3566H129.791V1.06561H131.458Z%22%20fill%3D%22%23282828%22%2F%3E%0A%3Cpath%20d%3D%22M123.498%201.06561L123.543%201.15113L128.728%2011.1248L128.848%2011.3566H126.97L126.926%2011.2692L125.8%209.03427H119.196L118.082%2011.2687L118.038%2011.3566H116.146L121.509%201.06561H123.498ZM120.029%207.39179H124.979L122.509%202.40734L120.029%207.39179Z%22%20fill%3D%22%23282828%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/WnBPeo06FqCAhACxBdUmHNGQ6o.png",
    "ogImage": "https://framerusercontent.com/assets/CKpN1CZ6QiGjAYuJQKuIpjNgpY.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of being the main brand logo for Sully.ai.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Read case study",
      "reasoning": "The button 'Read case study' is the only button available and uses a dark background color, which stands out against the page's light background. It is likely intended to draw attention as a primary action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Healthcare professionals and hospital administrators"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of being the main brand logo for Sully.ai.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Sully.ai Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Sully.ai Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles