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Sunfolding Brand Identity

A complete profile of Sunfolding's visual system — colors, typography, components, and personality — extracted from http://www.sunfolding.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#293038
Accent
#E1204B
Body Font
Proxima Nova
Heading
Proxima Nova

Color Palette

Brand palette extracted from http://www.sunfolding.com.

primary
#293038
rgb(41, 48, 56)
secondary
#BF263A
rgb(191, 38, 58)
accent
#E1204B
rgb(225, 32, 75)
background
#FAFAFA
rgb(250, 250, 250)
textPrimary
#E1204B
rgb(225, 32, 75)
link
#E1204B
rgb(225, 32, 75)

Typography

Each font links to its Google Fonts page where available.

primary
Proxima Nova
Proxima Nova Google Fonts →
heading
Proxima Nova
Proxima Nova Google Fonts →
Proxima Nova, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Sunfolding logo
Logo
Sunfolding favicon
Favicon
Sunfolding social image
Social Card

UI Components

Live previews rendered using Sunfolding's actual button styles.

input
background transparent textColor #000000 borderColor null borderRadius 5px shadow none
buttonPrimary
background #E1204B textColor #FFFFFF borderRadius 30px shadow none
buttonSecondary
background #E4E4E4 textColor #293038 borderRadius 38.4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses seeking web design and marketing services

Sunfolding Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Sunfolding's primary brand color?

Sunfolding's primary brand color is #293038. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Sunfolding use?

Sunfolding uses #E1204B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Sunfolding use?

Sunfolding uses Proxima Nova as the primary typeface across body and headings.

Does Sunfolding use a light or dark theme?

Sunfolding's primary site uses a light color scheme, with a background of #FAFAFA.

Where can I find Sunfolding's logo?

Sunfolding's logo is available directly on their site (http://www.sunfolding.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.sunfolding.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sunfolding.

Methodology

Brand data on this page was extracted from http://www.sunfolding.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sunfolding.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#293038",
    "secondary": "#BF263A",
    "accent": "#E1204B",
    "background": "#FAFAFA",
    "textPrimary": "#E1204B",
    "link": "#E1204B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "Proxima Nova",
        "sans-serif"
      ],
      "body": [
        "Proxima Nova",
        "sans-serif"
      ],
      "paragraph": [
        "Proxima Nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76.8px",
      "h2": "57.6px",
      "body": "38.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "19px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E1204B",
      "textColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E4E4E4",
      "textColor": "#293038",
      "borderRadius": "38.4px",
      "borderRadiusCorners": {
        "topLeft": "38.4px",
        "topRight": "38.4px",
        "bottomRight": "38.4px",
        "bottomLeft": "38.4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20id%3D%22a%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20version%3D%221.1%22%20viewBox%3D%220%200%2061.3%2045.1%22%20class%3D%22white%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20d%3D%22M35.4%2C3.7h11.3l-14%2C23%2C12.5%2C18.4h-11.7l-11.3-18.4L35.4%2C3.7Z%22%20fill%3D%22%23e1204b%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M14.7%2C0H3.1l11.6%2C18.9L0%2C40.6h11.9l12.7-21.7L14.7%2C0Z%22%20fill%3D%22%23e1204b%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M51.9%2C6.1c0-.8.2-1.6.6-2.3s1-1.3%2C1.7-1.7%2C1.5-.6%2C2.4-.6%2C1.6.2%2C2.3.6%2C1.3%2C1%2C1.7%2C1.7.6%2C1.5.6%2C2.4-.2%2C1.6-.6%2C2.3-1%2C1.3-1.7%2C1.7-1.5.6-2.4.6-1.7-.2-2.4-.6-1.3-1-1.7-1.7-.6-1.5-.6-2.3ZM52.7%2C6.1c0%2C.7.2%2C1.4.5%2C2s.8%2C1.1%2C1.4%2C1.4%2C1.3.5%2C2%2C.5%2C1.4-.2%2C2-.5%2C1.1-.8%2C1.4-1.4.5-1.3.5-2-.2-1.4-.5-2-.8-1.1-1.4-1.4-1.3-.5-2-.5-1.4.2-2%2C.5-1.1.8-1.4%2C1.4-.5%2C1.3-.5%2C2ZM58.5%2C5c0%2C.7-.3%2C1.2-1%2C1.5l1.5%2C2.5h-1.3l-1.2-2.2h-.6v2.2h-1.2V3.3h1.6c.7%2C0%2C1.3.1%2C1.6.4s.5.7.5%2C1.3ZM56%2C5.9h.4c.3%2C0%2C.5%2C0%2C.7-.2s.2-.4.2-.6%2C0-.5-.2-.6-.4-.2-.7-.2h-.4v1.6Z%22%20fill%3D%22%23e1204b%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://hexxen.com/wp-content/uploads/2022/10/cropped-favicon-32x32.png",
    "ogImage": "https://hexxen.com/wp-content/uploads/2024/07/Hexxen-Team-21-1.jpg",
    "logoHref": "https://hexxen.com",
    "logoAlt": "a"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 25,
    "reasoning": "Selected #1 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Hexxen'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "Button #0 'Contact Us' is the primary CTA due to its vibrant brand color (#E1204B) and action-oriented text, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 3,
      "text": "View Our Work",
      "reasoning": "Button #3 'View Our Work' is selected as secondary because it has a different background color (#E4E4E4) and serves as a supportive action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking web design and marketing services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Hexxen'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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