Surface Labs Brand Identity
A complete profile of Surface Labs's visual system — colors, typography, components, and personality — extracted from https://withsurface.com. Built for designers, agents, and AI tools.
Primary
#0000EE
Accent
#4469E0
Body Font
PP Object Sans Regular
Heading
PP NeueBit Bold
Color Palette
Brand palette extracted from https://withsurface.com.
Typography
Each font links to its Google Fonts page where available.
primary
PP Object Sans Regular
heading
PP NeueBit Bold
PP Supply Mono Regular, monospace
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Surface Labs's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: tech-savvy professionals
Surface Labs Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Surface Labs's primary brand color?
Surface Labs's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Surface Labs use?
Surface Labs uses #4469E0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Surface Labs use?
Surface Labs uses PP Object Sans Regular for body text and PP NeueBit Bold for headings. Fonts were detected on https://withsurface.com as part of their live design system.
Does Surface Labs use a light or dark theme?
Surface Labs's primary site uses a light color scheme, with a background of #FCFCFD.
Where can I find Surface Labs's logo?
Surface Labs's logo is available directly on their site (https://withsurface.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://withsurface.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Surface Labs.
Methodology
Brand data on this page was extracted from https://withsurface.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Surface Labs.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "PP Supply Mono Regular",
"role": "monospace"
},
{
"family": "PP Object Sans Regular",
"role": "body"
},
{
"family": "PP NeueBit Bold",
"role": "heading"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#FEEEE5",
"accent": "#4469E0",
"background": "#FCFCFD",
"textPrimary": "#272727",
"link": "#4469E0"
},
"typography": {
"fontFamilies": {
"primary": "PP Object Sans Regular",
"heading": "PP NeueBit Bold"
},
"fontStacks": {
"heading": [
"PP Supply Mono Regular",
"monospace"
],
"body": [
"sans-serif"
],
"paragraph": [
"PP Object Sans Regular",
"sans-serif"
]
},
"fontSizes": {
"h1": "14px",
"h2": "64px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#272727",
"textColor": "#0000EE",
"borderRadius": "1px",
"borderRadiusCorners": {
"topLeft": "1px",
"topRight": "1px",
"bottomRight": "1px",
"bottomLeft": "1px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#EAEAEA",
"textColor": "#0000EE",
"borderRadius": "1px",
"borderRadiusCorners": {
"topLeft": "1px",
"topRight": "1px",
"bottomRight": "1px",
"bottomLeft": "1px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://framerusercontent.com/images/BkWNhWdvqd5K8jHvzv5Ks9qX40E.png",
"ogImage": "https://framerusercontent.com/images/CfLLezQheprd6OyzIuEGJMLS4.png",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Surface Labs'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get Started",
"reasoning": "Button #0 with text 'Get Started' is the primary CTA due to its action-oriented text and dark background, making it stand out as the main call-to-action."
},
"secondary": {
"index": 1,
"text": "Why do I need Surface?",
"reasoning": "Button #1 with text 'Why do I need Surface?' serves as a secondary CTA with a lighter background, providing additional information without competing with the primary action."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Surface Labs'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}