Home · Branding · Swayable

Swayable Brand Identity

A complete profile of Swayable's visual system — colors, typography, components, and personality — extracted from http://swayable.com. Built for designers, agents, and AI tools.

Download JSON

Primary

#6742D6

Accent

#6347EB

Body Font

Inter

Heading

Inter

Color Palette

Brand palette extracted from http://swayable.com.

primary

#6742D6

rgb(103, 66, 214)

secondary

#2B1470

rgb(43, 20, 112)

accent

#6347EB

rgb(99, 71, 235)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#6347EB

rgb(99, 71, 235)

link

#6347EB

rgb(99, 71, 235)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Inter

Inter Google Fonts →

Inter, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Swayable's actual button styles.

input

background transparent textColor #2B1470 borderColor null borderRadius 0px shadow none

buttonPrimary

background #6347EB textColor #FFFFFF borderRadius 5px shadow none

buttonSecondary

background transparent textColor #6347EB borderColor #6347EB borderRadius 5px shadow none

Brand Personality

Tone: modern Energy: medium Audience: advertisers and marketers

Swayable Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: insights.swayable.com

Source: insights.swayable.com

Image: 8440776.fs1.hubspotusercontent-na1.net

Source: insights.swayable.com

Image: insights.swayable.com

Source: insights.swayable.com

Image: insights.swayable.com

Source: insights.swayable.com

Image: 8440776.fs1.hubspotusercontent-na1.net

Source: insights.swayable.com

Image: insights.swayable.com

Source: insights.swayable.com

Frequently Asked Questions

What is Swayable's primary brand color?

Swayable's primary brand color is #6742D6. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Swayable use?

Swayable uses #6347EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Swayable use?

Swayable uses Inter as the primary typeface across body and headings.

Does Swayable use a light or dark theme?

Swayable's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Swayable's logo?

Swayable's logo is available directly on their site (http://swayable.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://swayable.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Swayable.

Methodology

Brand data on this page was extracted from http://swayable.com on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Swayable.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/swayable.json GET /branding/swayable/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#6742D6",
    "secondary": "#2B1470",
    "accent": "#6347EB",
    "background": "#FFFFFF",
    "textPrimary": "#6347EB",
    "link": "#6347EB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "45px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#2B1470",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6347EB",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#6347EB",
      "borderColor": "#6347EB",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.swayable.com/wp-content/uploads/2026/03/icon.svg",
    "ogImage": "https://www.swayable.com/wp-content/uploads/2026/04/Swayable_Open-Graph_Image_Update.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Swayable'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "See It In Action",
      "reasoning": "Button #0 ('See It In Action') uses the vibrant brand color #6347EB, indicating it is the primary CTA. It is action-oriented and prominently placed."
    },
    "secondary": {
      "index": 3,
      "text": "View Case Study",
      "reasoning": "Button #3 ('View Case Study') has a transparent background with a border, making it a suitable secondary CTA. It contrasts with the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "advertisers and marketers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Swayable'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Swayable Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Swayable Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles