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Syncly Brand Identity

A complete profile of Syncly's visual system — colors, typography, components, and personality — extracted from https://syncly.app/. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#1E1D1A
Body Font
Instrument Sans
Heading
Instrument Sans

Color Palette

Brand palette extracted from https://syncly.app/.

primary
#0000EE
rgb(0, 0, 238)
secondary
#5C4C2D
rgb(92, 76, 45)
accent
#1E1D1A
rgb(30, 29, 26)
background
#FAFAF9
rgb(250, 250, 249)
textPrimary
#1E1D1A
rgb(30, 29, 26)
link
#E9FF41
rgb(233, 255, 65)

Typography

Each font links to its Google Fonts page where available.

primary
Instrument Sans
Instrument Sans Google Fonts →
heading
Instrument Sans
Instrument Sans Google Fonts →
Instrument Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Syncly favicon
Favicon
Syncly social image
Social Card

UI Components

Live previews rendered using Syncly's actual button styles.

buttonPrimary
background #1E1D1A textColor #0000EE borderRadius 100px shadow rgba(30, 29, 27, 0.2) 0px 0px 1px 0.5px, rgba(0, 0, 0, 0.18) 0px 0.602187px 0.602187px -1.25px, rgba(0, 0, 0, 0.16) 0px 2.28853px 2.28853px -2.5px, rgba(0, 0, 0, 0.06) 0px 10px 10px -3.75px, rgba(30, 29, 27, 0.05) 0px 0px 0.5px 0.5px inset
buttonSecondary
background #FFFFFF textColor #0000EE borderRadius 100px shadow rgba(30, 29, 27, 0.2) 0px 0px 1px 0.5px inset, rgba(30, 29, 27, 0.05) 0px 0px 0.5px 1px inset

Brand Personality

Tone: modern Energy: medium Audience: business professionals

Syncly Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Syncly's primary brand color?

Syncly's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Syncly use?

Syncly uses #1E1D1A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Syncly use?

Syncly uses Instrument Sans as the primary typeface across body and headings.

Does Syncly use a light or dark theme?

Syncly's primary site uses a light color scheme, with a background of #FAFAF9.

How was this brand profile generated?

This profile was extracted from https://syncly.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Syncly.

Methodology

Brand data on this page was extracted from https://syncly.app/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Syncly.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#5C4C2D",
    "accent": "#1E1D1A",
    "background": "#FAFAF9",
    "textPrimary": "#1E1D1A",
    "link": "#E9FF41"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "54.4px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1E1D1A",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(30, 29, 27, 0.2) 0px 0px 1px 0.5px, rgba(0, 0, 0, 0.18) 0px 0.602187px 0.602187px -1.25px, rgba(0, 0, 0, 0.16) 0px 2.28853px 2.28853px -2.5px, rgba(0, 0, 0, 0.06) 0px 10px 10px -3.75px, rgba(30, 29, 27, 0.05) 0px 0px 0.5px 0.5px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(30, 29, 27, 0.2) 0px 0px 1px 0.5px inset, rgba(30, 29, 27, 0.05) 0px 0px 0.5px 1px inset"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/SHSe0paXnlzRVDzhGqd8VIKW38.png",
    "ogImage": "https://framerusercontent.com/images/bVjAe6yi6J1008OgThx3qNMM1jA.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started for free",
      "reasoning": "Button #0, 'Get started for free', is the primary CTA due to its action-oriented text and dark background color, which stands out as a strong call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "Learn more",
      "reasoning": "Button #5, 'Learn more', is selected as secondary because it has a different background color (light/white) and serves as a supportive action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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