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SynsoryBio Brand Identity

A complete profile of SynsoryBio's visual system — colors, typography, components, and personality — extracted from https://www.synsorybio.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#37474F
Accent
#7DB6B1
Body Font
Roboto
Heading
Merriweather

Color Palette

Brand palette extracted from https://www.synsorybio.com/.

primary
#37474F
rgb(55, 71, 79)
secondary
#475C66
rgb(71, 92, 102)
accent
#7DB6B1
rgb(125, 182, 177)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#212121
rgb(33, 33, 33)
link
#7DB6B1
rgb(125, 182, 177)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto
heading
Merriweather
Merriweather Google Fonts →
sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

SynsoryBio favicon
Favicon
SynsoryBio social image
Social Card

UI Components

Live previews rendered using SynsoryBio's actual button styles.

input
background transparent textColor #000000 borderColor null borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: biotechnology professionals and researchers

SynsoryBio Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is SynsoryBio's primary brand color?

SynsoryBio's primary brand color is #37474F. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does SynsoryBio use?

SynsoryBio uses #7DB6B1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does SynsoryBio use?

SynsoryBio uses Roboto for body text and Merriweather for headings. Fonts were detected on https://www.synsorybio.com/ as part of their live design system.

Does SynsoryBio use a light or dark theme?

SynsoryBio's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://www.synsorybio.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SynsoryBio.

Methodology

Brand data on this page was extracted from https://www.synsorybio.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by SynsoryBio.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Merriweather",
      "role": "heading"
    },
    {
      "family": "Google Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#37474F",
    "secondary": "#475C66",
    "accent": "#7DB6B1",
    "background": "#FFFFFF",
    "textPrimary": "#212121",
    "link": "#7DB6B1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Merriweather"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Merriweather",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "14.6667px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://lh3.googleusercontent.com/sitesv/AA5AbUDpYFHK9zPFMgaclTtIox8MYJ_MsHtvX7xTeOM5tFBqgI4Q4yAZsLrbdL7p1dUNfwJZtibwvnho-G8YDkjgLReRqQpX2NgIpyJ-udofrLLYhNmkSL9asZzvEUabhQWEXUMcifbjLQ2B3pDeb6XcFAUGdNRSpAzoE6byw-l-D2KOuSufF_si1HasDzft3AoymNSdMOtsfhW7ia2mXTc",
    "ogImage": "https://lh3.googleusercontent.com/sitesv/AA5AbUC5Gujfd1M_r1FdKgcEIm1okA46yRkAKl3OyGIULxLhOpWvOF7pRVAGD2G26AMyFrv-EMZjIvhTakfpMp3HDEsAz8RAj1VDNdM2n-0oP-nSwnVsgZJGVca0rF9EfCdsHfG1J-camKBNgyYdgoMjKv702RMdf-QrrA216koG3Xuqz6fOTp5nWpLBTaM-awZcsY7NDZ-Hj7NoqMylSbywRF2EcUdJlySnUzLI=w1280"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The only candidate is invisible and tiny, suggesting it is not the main brand logo. No visible, suitable logo was found in the header area.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons are navigation aids ('Skip to main content' and 'Skip to navigation') and do not serve as primary call-to-action buttons. They share the same neutral color, which is not indicative of a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since both buttons are navigation aids and share the same color, there is no distinct secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotechnology professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The only candidate is invisible and tiny, suggesting it is not the main brand logo. No visible, suitable logo was found in the header area.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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