Ten Lives Brand Identity
A complete profile of Ten Lives's visual system — colors, typography, components, and personality — extracted from https://tenlives.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://tenlives.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Ten Lives's actual button styles.
Brand Personality
Ten Lives Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Ten Lives's primary brand color?
Ten Lives's primary brand color is #FFCB46. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Ten Lives use?
Ten Lives uses #57EF97 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Ten Lives use?
Ten Lives uses Roobert for body text and Esrebondgrotesque for headings. Fonts were detected on https://tenlives.com as part of their live design system.
Does Ten Lives use a light or dark theme?
Ten Lives's primary site uses a dark color scheme, with a background of #0D0D0D.
Where can I find Ten Lives's logo?
Ten Lives's logo is available directly on their site (https://tenlives.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://tenlives.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ten Lives.
Methodology
Brand data on this page was extracted from https://tenlives.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ten Lives.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Roobert",
"role": "body"
},
{
"family": "Esrebondgrotesque",
"role": "heading"
},
{
"family": "Monument extended",
"role": "display"
},
{
"family": "Dahlia",
"role": "unknown"
}
],
"colors": {
"primary": "#FFCB46",
"secondary": "#57EF97",
"accent": "#57EF97",
"background": "#0D0D0D",
"textPrimary": "#0D0D0D",
"link": "#FF81CC"
},
"typography": {
"fontFamilies": {
"primary": "Roobert",
"heading": "Esrebondgrotesque"
},
"fontStacks": {
"heading": [
"Roobert",
"sans-serif"
],
"body": [
"Roobert",
"sans-serif"
],
"paragraph": [
"Roobert",
"sans-serif"
]
},
"fontSizes": {
"h1": "14px",
"h2": "74px",
"body": "15.2px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "5px"
},
"components": {
"buttonPrimary": {
"background": "#57EF97",
"textColor": "#0D0D0D",
"borderColor": "#000000",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgb(0, 0, 0) 4px 4px 0px 0px"
},
"buttonSecondary": {
"background": "#F4F4F0",
"textColor": "#000000",
"borderColor": "#000000",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/6408ce9c8ca916d18cf41a77/640a2558306dad3d75fc2f5d_ten-lives-logo.png",
"favicon": "https://cdn.prod.website-files.com/6408ce9c8ca916d18cf41a77/640a21fd14e05c6cb39f9500_favicon.png",
"ogImage": null,
"logoHref": "#",
"logoAlt": "ten lives logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Ten Lives'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Order ($18 + $5 ship)",
"reasoning": "Button #1 uses the vibrant brand color #57EF97, making it stand out as the primary call-to-action. The text 'Order ($18 + $5 ship)' is action-oriented, reinforcing its primary role."
},
"secondary": {
"index": 2,
"text": "Updates only",
"reasoning": "Button #2 has a different background color (#F4F4F0) and serves a less prominent function with the text 'Updates only', making it suitable as a secondary button."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "Eco-conscious pet owners"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Ten Lives'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}