Home · Branding · The Buttermilk Company

The Buttermilk Company Brand Identity

A complete profile of The Buttermilk Company's visual system — colors, typography, components, and personality — extracted from http://www.thebuttermilkco.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#064781
Accent
#064781
Body Font
Open Sans
Heading
Open Sans

Color Palette

Brand palette extracted from http://www.thebuttermilkco.com.

primary
#064781
rgb(6, 71, 129)
secondary
#E4B84A
rgb(228, 184, 74)
accent
#064781
rgb(6, 71, 129)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#222222
rgb(34, 34, 34)
link
#6C757D
rgb(108, 117, 125)

Typography

Each font links to its Google Fonts page where available.

primary
Open Sans
heading
Open Sans
Open Sans, Helvetica, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

The Buttermilk Company logo
Logo
The Buttermilk Company favicon
Favicon
The Buttermilk Company social image
Social Card

UI Components

Live previews rendered using The Buttermilk Company's actual button styles.

input
background #FFFFFF textColor #495057 borderColor null borderRadius 4px shadow none
buttonPrimary
background #064781 textColor #222222 borderRadius 6px shadow none
buttonSecondary
background #6C757D textColor #222222 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: home cooks and food enthusiasts

The Buttermilk Company Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is The Buttermilk Company's primary brand color?

The Buttermilk Company's primary brand color is #064781. It anchors the visual identity across their website, product UI, and marketing materials.

What font does The Buttermilk Company use?

The Buttermilk Company uses Open Sans as the primary typeface across body and headings.

Does The Buttermilk Company use a light or dark theme?

The Buttermilk Company's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find The Buttermilk Company's logo?

The Buttermilk Company's logo is available directly on their site (http://www.thebuttermilkco.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.thebuttermilkco.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by The Buttermilk Company.

Methodology

Brand data on this page was extracted from http://www.thebuttermilkco.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by The Buttermilk Company.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#064781",
    "secondary": "#E4B84A",
    "accent": "#064781",
    "background": "#FFFFFF",
    "textPrimary": "#222222",
    "link": "#6C757D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "30.016px",
      "body": "15.008px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#495057",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#064781",
      "textColor": "#222222",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#6C757D",
      "textColor": "#222222",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://recipes.net/wp-content/uploads/2020/03/favicon.png",
    "ogImage": "https://recipes.net/wp-content/uploads/2021/03/buttermilk-substitute.jpg",
    "logoHref": "https://recipes.net",
    "logoAlt": "Recipes.net"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage with alt text matching the brand 'Recipes.net'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Go",
      "reasoning": "Button #0 has a vibrant brand color (#064781) and is likely positioned prominently as a primary action button."
    },
    "secondary": {
      "index": 2,
      "text": "Link Icon\n  Copy and share the recipe link",
      "reasoning": "Button #2 has a different background color (#6C757D) and serves a secondary function with its text 'Copy and share the recipe link'."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "home cooks and food enthusiasts"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage with alt text matching the brand 'Recipes.net'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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