The Third Place Brand Identity
A complete profile of The Third Place's visual system — colors, typography, components, and personality — extracted from https://www.thethirdplace.is/. Built for designers, agents, and AI tools.
Primary
#BEE6F0
Accent
#A18D78
Body Font
Favorit Book
Heading
Portrait
Color Palette
Brand palette extracted from https://www.thethirdplace.is/.
Typography
Each font links to its Google Fonts page where available.
primary
Favorit Book
heading
Portrait
Portrait, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using The Third Place's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: local businesses and community organizations
The Third Place Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is The Third Place's primary brand color?
The Third Place's primary brand color is #BEE6F0. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does The Third Place use?
The Third Place uses #A18D78 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does The Third Place use?
The Third Place uses Favorit Book for body text and Portrait for headings. Fonts were detected on https://www.thethirdplace.is/ as part of their live design system.
Does The Third Place use a light or dark theme?
The Third Place's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find The Third Place's logo?
The Third Place's logo is available directly on their site (https://www.thethirdplace.is/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.thethirdplace.is/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by The Third Place.
Methodology
Brand data on this page was extracted from https://www.thethirdplace.is/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by The Third Place.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Favorit Book",
"role": "body"
},
{
"family": "Portrait",
"role": "heading"
}
],
"colors": {
"primary": "#BEE6F0",
"secondary": "#3B6F85",
"accent": "#A18D78",
"background": "#FFFFFF",
"textPrimary": "#A18D78",
"link": "#A18D78"
},
"typography": {
"fontFamilies": {
"primary": "Favorit Book",
"heading": "Portrait"
},
"fontStacks": {
"heading": [
"Portrait",
"serif"
],
"body": [
"Times New Roman"
],
"paragraph": [
"Times New Roman"
]
},
"fontSizes": {
"h1": "72px",
"h2": "30px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderColor": "#BEE6F0",
"borderRadius": "40px",
"borderRadiusCorners": {
"topLeft": "40px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "40px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#BEE6F0",
"textColor": "#000000",
"borderRadius": "24px",
"borderRadiusCorners": {
"topLeft": "24px",
"topRight": "24px",
"bottomRight": "24px",
"bottomLeft": "24px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22244%22%20height%3D%2230%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M22.894%208.584h-.472L19.51%204.373h-6.058V26.68l3.068%202.16v.485H6.451v-.486l3.026-2.16V4.374H3.462l-2.99%204.21H0V2.549h22.894v6.036zM38.234%2027.128V17.087c0-1.258-1.3-2.959-3.697-2.959a5.899%205.899%200%2000-3.976%201.7v11.3l2.622%201.738v.486h-8.916v-.486l2.675-1.738V4.048L24.23%202.63v-.54A48.24%2048.24%200%200130.561%200v14.252c1.143-1.295%203.147-2.877%205.664-2.877%203.583%200%205.586%202.834%205.586%204.319v11.434l2.675%201.738v.486H35.57v-.486l2.664-1.738zM48.814%2019.716c0%204.534%202.795%207.088%206.257%207.088%201.647.012%203.279-.319%204.799-.972l.236.486c-.829%201.08-3.346%203.439-6.687%203.439-4.327%200-8.104-3.115-8.104-8.946%200-5.587%204.196-9.436%207.826-9.436%202.753%200%205.77%201.986%206.923%207.369v.151H48.856a5.74%205.74%200%2000-.042.82zm.278-2.44h6.96c-.525-3.04-2.161-3.969-3.263-3.969-1.258-.027-2.963%201.35-3.697%203.968zM90.012%208.584h-.472l-2.911-4.211H80.57V26.68l3.068%202.16v.485H73.57v-.486l3.032-2.16V4.374H70.58l-2.99%204.21h-.456V2.549h22.894l-.016%206.036zM105.352%2027.128V17.087c0-1.258-1.295-2.959-3.697-2.959a5.868%205.868%200%2000-3.97%201.7v11.3l2.622%201.738v.486h-8.916v-.486l2.674-1.738V4.048L91.35%202.63v-.54A48.787%2048.787%200%200197.684%200v14.252c1.139-1.295%203.147-2.877%205.665-2.877%203.577%200%205.586%202.834%205.586%204.319v11.434l2.669%201.738v.486h-8.916v-.486l2.664-1.738zM112.633%2028.866l2.675-1.738V15.062l-2.597-1.339v-.54c.116%200%203.305-1.258%206.216-1.986v15.93l2.622%201.74v.485h-8.916v-.486zm4.248-26.113c.605%200%201.186.248%201.613.688.428.44.669%201.038.669%201.66%200%20.624-.241%201.22-.669%201.661a2.247%202.247%200%2001-1.613.688%202.182%202.182%200%2001-.881-.165%202.232%202.232%200%2001-.746-.508%202.305%202.305%200%2001-.494-.769%202.356%202.356%200%2001-.16-.906%202.341%202.341%200%2001.652-1.677c.213-.22.468-.393.748-.508.28-.115.58-.171.881-.164zM122.778%2013.2c.12%200%203.225-1.258%206.215-1.987v3.85c2.402-2.878%203.697-3.78%204.447-3.78.777.07%201.542.233%202.282.486l-1.143%203.887a5.091%205.091%200%2000-2.098-.648%205.889%205.889%200%2000-3.504%201.339v10.738l3.54%201.781v.486h-9.787v-.486l2.623-1.738V15.062l-2.596-1.339.021-.523zM145.634%202.105c.078%200%203.734-1.257%206.529-2.105v26.318l2.99%201.296v.486c-.042.037-6.257%201.538-6.53%201.62v-2.473c-.944%201.08-2.953%202.51-4.642%202.51-4.29%200-7.752-3.6-7.752-8.584%200-5.22%203.541-9.755%209.677-9.755.878-.016%201.756.05%202.623.2v-7.57l-2.911-1.419.016-.524zm2.91%2023.89V14.575a4.82%204.82%200%2000-1.638-1.039%204.717%204.717%200%2000-1.902-.3c-2.989%200-4.998%203.12-4.998%206.846%200%204.373%202.596%206.964%205.586%206.964a4.936%204.936%200%20002.952-1.053zM173.493%2019.11v-.852c3.305-.767%206.651-2.834%206.651-7.37%200-4.005-2.439-6.596-6.729-6.596h-1.653v22.593l3.305%201.981v.486h-10.149v-.486l2.874-1.981V5.02l-2.874-1.987v-.486h9.834c5.586%200%209.441%202.878%209.441%207.693%200%205.874-5.114%208.546-10.7%208.87zM194.419%2028.866v.486h-8.968v-.486l2.675-1.738V4.048l-2.712-1.419v-.54A53.44%2053.44%200%2001191.745%200v27.128l2.674%201.738zM202.45%2013.685a3.967%203.967%200%2000-2.475.848v3.12l-3.777-1.176v-.362c.745-.972%203.541-4.859%207.668-4.859%203.226%200%204.92%202.386%204.92%204.168%200%202.348-.157%209.518-.157%2010.689a10.29%2010.29%200%20003.147%201.5v.487l-2.99%201.9a9.827%209.827%200%2001-3.346-2.224c-1.574%201.252-3.304%202.024-4.248%202.024-3.42%200-5.35-2.105-5.35-4.497%200-1.9.944-3.158%201.615-3.358l7.747-2.067V16.6c-.005-1.485-.75-2.915-2.754-2.915zm2.675%2012.995c0-1.458.042-3.401.042-5.183-1.573.448-4.919%201.539-5.271%201.663a1.988%201.988%200%2000-.368.701%202.046%202.046%200%2000-.067.794c0%201.42.986%202.7%203.189%202.7a5.059%205.059%200%20002.47-.675h.005zM226.677%2011.985v4.977h-.393c-1.889-2.591-3.934-3.681-5.77-3.681-2.203%200-4.642%202.59-4.642%206.273%200%204.74%203.184%207.288%206.819%207.288a9.731%209.731%200%20004.605-1.053l.314.486c-1.222%201.5-3.304%203.482-6.818%203.482a8.1%208.1%200%2001-3.301-.619%208.302%208.302%200%2001-2.794-1.911%208.584%208.584%200%2001-1.831-2.894%208.789%208.789%200%2001-.571-3.403c0-5.02%203.462-9.555%209.326-9.555%201.701.022%203.396.226%205.056.61zM232.463%2019.716c0%204.534%202.79%207.088%206.251%207.088%201.647.012%203.28-.318%204.799-.972l.236.486c-.823%201.08-3.341%203.439-6.687%203.439-4.327%200-8.103-3.115-8.103-8.946%200-5.587%204.196-9.436%207.831-9.436%202.753%200%205.769%201.986%206.923%207.369v.151h-11.214a6.613%206.613%200%2000-.036.82zm.272-2.468h6.955c-.525-3.039-2.166-3.968-3.268-3.968-1.248%200-2.937%201.377-3.687%203.995v-.027z%22%20fill%3D%22%23000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://thethirdplace.is/apple-touch-icon.png?v=kPvw7WkPdw",
"ogImage": "https://storage.googleapis.com/assets.thethirdplace.is/logos/ttp-wordmark-white-bg.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Book a demo",
"reasoning": "The button 'Book a demo' is likely the primary CTA as it suggests a direct action related to engaging with the product, which is common for primary CTAs."
},
"secondary": {
"index": 0,
"text": "Start a conversation",
"reasoning": "The button 'Start a conversation' serves as a secondary action, encouraging user interaction but not as direct as booking a demo."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "local businesses and community organizations"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}