Home · Branding · Theseus

Theseus Brand Identity

A complete profile of Theseus's visual system — colors, typography, components, and personality — extracted from https://theseus.us. Built for designers, agents, and AI tools.

Download JSON

Primary

#63D706

Accent

#63D706

Body Font

Satoshi

Heading

Satoshi

Color Palette

Brand palette extracted from https://theseus.us.

primary

#63D706

rgb(99, 215, 6)

secondary

#0050BD

rgb(0, 80, 189)

accent

#63D706

rgb(99, 215, 6)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#0B0C0D

rgb(11, 12, 13)

link

#0F87FF

rgb(15, 135, 255)

Typography

Each font links to its Google Fonts page where available.

primary

Satoshi

Satoshi Google Fonts →

heading

Satoshi

Satoshi Google Fonts →

Satoshi, Arial, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Theseus's actual button styles.

buttonPrimary

background #63D706 textColor #0B0C0D borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: business professionals

Theseus Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: theseus.us

Image: cdn.prod.website-files.com

Source: theseus.us

Image: cdn.prod.website-files.com

Source: theseus.us

Image: cdn.prod.website-files.com

Source: theseus.us

Image: cdn.prod.website-files.com

Source: theseus.us

Image: cdn.prod.website-files.com

Source: theseus.us

Frequently Asked Questions

What is Theseus's primary brand color?

Theseus's primary brand color is #63D706. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Theseus use?

Theseus uses Satoshi as the primary typeface across body and headings.

Does Theseus use a light or dark theme?

Theseus's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Theseus's logo?

Theseus's logo is available directly on their site (https://theseus.us). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://theseus.us using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Theseus.

Methodology

Brand data on this page was extracted from https://theseus.us on 2026-06-08 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Theseus.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/theseus.json GET /branding/theseus/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#63D706",
    "secondary": "#0050BD",
    "accent": "#63D706",
    "background": "#FFFFFF",
    "textPrimary": "#0B0C0D",
    "link": "#0F87FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Satoshi",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "176px",
      "h2": "80px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#63D706",
      "textColor": "#0B0C0D",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20175%2031%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%2031V0H30.9957V14.5866H31V16.4196H30.9957V31H0ZM29.1635%201.83304H1.83232V14.5804H10.9171V9.09361H7.26105V7.26057H12.7494V14.5866H12.7537V23.7394H7.26105V21.9064H10.9214V16.4196H1.83232V29.167H29.1635V16.4196H20.0786V21.9064H23.739V23.7394H18.2464V16.4134H18.2421V7.26057H23.7347V9.09361H20.0786V14.5804H29.1635V1.83304ZM3.66459%203.66608V3.65993H27.3311V3.66608H27.3354V12.7474H27.3311V12.7535H21.9109V10.9205H25.5031V5.49297H16.4183V25.5071H25.5073V20.0795H21.9195V18.2465H27.3397V27.3339H27.3354V27.3401H3.66886V27.3339H3.66038V18.2527H3.66886V18.2465H9.08911V20.0795H5.49265V25.5071H14.586V5.49297H5.49265V10.9144H9.08057V12.7474H3.66038V3.66608H3.66459Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(188%2C%20195%2C%20192)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M43.4521%208.79947V11.6106H48.4587V22.1968H51.75V11.6106H56.7275V8.79947H43.4521Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(188%2C%20195%2C%20192)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M73.9274%2014.5457H66.7698V8.79947H63.4785V22.1968H66.7698V17.226H73.9274V22.1968H77.2187V8.79947H73.9274V14.5457Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(188%2C%20195%2C%20192)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M96.4805%208.79947H84.5996V22.1968H96.4805V19.4042H87.8909V16.7962H96.1609V14.3121H87.8909V11.5921H96.4805V8.79947Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(188%2C%20195%2C%20192)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M109.351%2022.4841C113.999%2022.4841%20116.071%2020.9898%20116.071%2018.1403C116.071%2016.8788%20115.674%2015.935%20114.88%2015.3089C114.087%2014.6828%20112.857%2014.2997%20111.191%2014.1595L108.634%2013.9446C107.269%2013.8418%20106.649%2013.4213%20106.649%2012.5708C106.649%2011.571%20107.482%2011.1132%20109.603%2011.1132C110.571%2011.1132%20111.308%2011.2346%20111.811%2011.487C112.305%2011.7392%20112.635%2012.1971%20112.799%2012.8419H115.858C115.771%2011.4122%20115.21%2010.3381%20114.484%209.71237C114.116%209.40418%20113.661%209.15191%20113.109%208.96524C112.557%208.77843%20112.024%208.65705%20111.501%208.60098C110.978%208.5449%20110.387%208.51694%20109.729%208.51694C105.313%208.51694%20103.338%209.90841%20103.338%2012.5896C103.348%2014.9911%20104.926%2016.3088%20108.082%2016.5517L110.659%2016.7573C112.121%2016.8975%20112.702%2017.2713%20112.702%2018.2151C112.702%2019.3644%20111.714%2019.897%20109.545%2019.897C107.52%2019.897%20106.397%2019.3271%20106.155%2018.1778H103.125C103.203%2019.6074%20103.793%2020.7096%20104.548%2021.3166C104.926%2021.6248%20105.39%2021.8583%20105.942%2022.0358C107.055%2022.4%20108.014%2022.4841%20109.332%2022.4841H109.351Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(188%2C%20195%2C%20192)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M134.811%208.79947H122.93V22.1968H134.811V19.4042H126.221V16.7962H134.492V14.3121H126.221V11.5921H134.811V8.79947Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(188%2C%20195%2C%20192)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M155.196%208.79947H151.904V16.2835C151.904%2018.4885%20150.79%2019.5911%20148.573%2019.5911C146.355%2019.5911%20145.24%2018.4885%20145.24%2016.2835V8.79947H141.949V16.2835C141.949%2020.4223%20144.156%2022.4864%20148.573%2022.4864C152.988%2022.4864%20155.196%2020.4223%20155.196%2016.2835V8.79947Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(188%2C%20195%2C%20192)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M168.28%2022.4841C172.928%2022.4841%20175%2020.9898%20175%2018.1403C175%2016.8788%20174.602%2015.935%20173.808%2015.3089C173.015%2014.6828%20171.786%2014.2997%20170.119%2014.1595L167.563%2013.9446C166.198%2013.8418%20165.578%2013.4213%20165.578%2012.5708C165.578%2011.571%20166.41%2011.1132%20168.532%2011.1132C169.5%2011.1132%20170.237%2011.2346%20170.741%2011.487C171.234%2011.7392%20171.564%2012.1971%20171.727%2012.8419H174.787C174.7%2011.4122%20174.138%2010.3381%20173.412%209.71237C173.044%209.40418%20172.589%209.15191%20172.037%208.96524C171.485%208.77843%20170.953%208.65705%20170.431%208.60098C169.907%208.5449%20169.316%208.51694%20168.658%208.51694C164.241%208.51694%20162.266%209.90841%20162.266%2012.5896C162.277%2014.9911%20163.854%2016.3088%20167.012%2016.5517L169.588%2016.7573C171.051%2016.8975%20171.632%2017.2713%20171.632%2018.2151C171.632%2019.3644%20170.644%2019.897%20168.473%2019.897C166.449%2019.897%20165.327%2019.3271%20165.083%2018.1778H162.054C162.131%2019.6074%20162.721%2020.7096%20163.477%2021.3166C163.854%2021.6248%20164.318%2021.8583%20164.87%2022.0358C165.985%2022.4%20166.944%2022.4841%20168.26%2022.4841H168.28Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(188%2C%20195%2C%20192)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/679ce8faa835bf53624cc14d/679ce8faa835bf53624cc168_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/679ce8faa835bf53624cc14d/67a4cce269ce5625343aab43_og-image.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'THESEUS'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request capability brief",
      "reasoning": "The button 'Request capability brief' is likely the primary CTA due to its action-oriented text, suggesting a more significant engagement with the brand."
    },
    "secondary": {
      "index": 0,
      "text": "get in touch",
      "reasoning": "The button 'get in touch' serves as a secondary action, typically used for less immediate engagement."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'THESEUS'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Theseus Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Theseus Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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