Tough Commerce Brand Identity
A complete profile of Tough Commerce's visual system — colors, typography, components, and personality — extracted from http://www.toughcommerce.com. Built for designers, agents, and AI tools.
Primary
#B0F3C6
Accent
#67E691
Body Font
Arial
Heading
Arial
Color Palette
Brand palette extracted from http://www.toughcommerce.com.
Typography
Each font links to its Google Fonts page where available.
primary
Arial
heading
Arial
wfont_1a5107_3c7b03c82d9d4e799c07f9bcdfcdbc52, wf_3c7b03c82d9d4e799c07f9bcd, orig_aeonik_light
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23ffffff%22%20d%3D%22M573.117%20400.066V.363H0v399.703h218.154V268.804H120.17V131.626h333.147v137.178h-98.354v131.262h218.154Z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%3C%2Fg%3E%0A%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Tough Commerce's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: construction industry professionals
Tough Commerce Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Tough Commerce's primary brand color?
Tough Commerce's primary brand color is #B0F3C6. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Tough Commerce use?
Tough Commerce uses #67E691 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Tough Commerce use?
Tough Commerce uses Arial as the primary typeface across body and headings.
Does Tough Commerce use a light or dark theme?
Tough Commerce's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Tough Commerce's logo?
Tough Commerce's logo is available directly on their site (http://www.toughcommerce.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.toughcommerce.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tough Commerce.
Methodology
Brand data on this page was extracted from http://www.toughcommerce.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Tough Commerce.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Arial",
"role": "body"
},
{
"family": "Helvetica",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Meiryo",
"role": "body"
},
{
"family": "Hiragino Kaku Gothic Pro",
"role": "body"
}
],
"colors": {
"primary": "#B0F3C6",
"secondary": "#0000EE",
"accent": "#67E691",
"background": "#FFFFFF",
"textPrimary": "#002020",
"link": "#002020"
},
"typography": {
"fontFamilies": {
"primary": "Arial",
"heading": "Arial"
},
"fontStacks": {
"heading": [
"wfont_1a5107_3c7b03c82d9d4e799c07f9bcdfcdbc52",
"wf_3c7b03c82d9d4e799c07f9bcd",
"orig_aeonik_light"
],
"body": [
"Arial",
"Helvetica",
"sans-serif"
],
"paragraph": [
"wfont_5b30af_0e03afc1bc12486188365255b6c89863",
"wf_0e03afc1bc12486188365255b",
"orig_aeonik_trial_regular"
]
},
"fontSizes": {
"h1": "16px",
"h2": "72px",
"body": "15px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "3px"
},
"components": {
"buttonPrimary": {
"background": "#67E691",
"textColor": "#0000EE",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20data-bbox%3D%220%200.363%202557.46%20404.565%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200.363%202557.46%20404.565%22%20height%3D%22434%22%20width%3D%222576%22%20data-type%3D%22color%22%20role%3D%22img%22%20aria-label%3D%22Tough%20Commerce%20Logo%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Cg%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23ffffff%22%20d%3D%22M725.064%20185h58.075V49.329h71.496V3.454H653.568V49.33h71.496V185ZM967.766.526c-91.017%200-112.978%2050.999-112.978%2089.553v7.32c0%2038.066%2021.961%2090.529%20112.978%2090.529h10.981c91.263%200%20112.973-52.463%20112.973-90.529v-7.32c0-38.554-21.96-89.553-112.973-89.553h-10.981Zm63.204%2091.505v3.172c0%2019.521-9.28%2046.851-57.592%2046.851-47.582%200-57.831-27.33-57.831-46.85V92.03c0-19.765%209.273-46.119%2057.831-46.119%2048.312%200%2057.592%2026.354%2057.592%2046.119Zm181.55%2095.653h7.08c92.97%200%20104.44-58.807%20104.44-94.921V3.454h-58.08v88.577c0%2020.497-5.85%2047.583-49.29%2047.583h-1.22c-43.68%200-50.02-27.086-50.02-47.583V3.454h-58.08v89.309c0%2035.87%208.55%2094.921%20105.17%2094.921Zm237.35%200c44.9%200%2064.91-20.985%2070.03-26.841%202.93%205.856%206.59%2017.813%207.33%2024.157h43.43V84.71h-113.95v33.186h50.75c-.98%205.857-10.25%2024.89-51.24%2024.89-42.95%200-56.37-26.11-56.37-48.07v-2.93c0-22.692%2012.2-46.118%2055.39-46.118%2043.68%200%2050.76%2016.837%2052.46%2021.474h60.76v-.732c0-27.818-22.2-65.64-109.31-65.64h-8.3c-88.09%200-111.51%2050.51-111.51%2089.797v5.856c0%2040.994%2024.64%2091.261%20106.38%2091.261h4.15ZM1592.4%20185h58.32v-70.764h96.39V185h58.32V3.454h-58.32v65.64h-96.39V3.454h-58.32V185ZM776.307%20404.928c86.381%200%20107.122-43.434%20107.122-74.18v-1.464h-60.027c-.732%204.88-5.857%2029.526-52.463%2029.526-42.947%200-54.415-27.33-54.415-46.851v-3.172c0-20.985%2010.98-45.631%2054.171-45.631%2046.606%200%2051.975%2024.402%2052.707%2029.038h60.027v-1.22c0-32.698-21.229-73.448-107.122-73.448h-11.225c-88.82%200-109.318%2052.707-109.318%2089.553v7.32c0%2036.358%2020.742%2090.529%20109.318%2090.529h11.225Zm228.153-187.402c-91.014%200-112.975%2050.999-112.975%2089.553v7.32c0%2038.066%2021.961%2090.529%20112.975%2090.529h10.98c91.26%200%20112.98-52.463%20112.98-90.529v-7.32c0-38.554-21.96-89.553-112.98-89.553h-10.98Zm63.2%2091.505v3.172c0%2019.521-9.27%2046.851-57.58%2046.851-47.587%200-57.836-27.33-57.836-46.851v-3.172c0-19.765%209.273-46.119%2057.836-46.119%2048.31%200%2057.58%2026.354%2057.58%2046.119ZM1145.03%20402h56.12V286.094L1255.32%20402h40.51l54.41-115.906V402h57.1V220.454h-75.15l-54.66%20112.978-53.44-112.978h-79.06V402Zm286.95%200h56.13V286.094L1542.28%20402h40.5l54.42-115.906V402h57.1V220.454h-75.16l-54.66%20112.978-53.44-112.978h-79.06V402Zm286.96-181.546V402h175.44v-42.214h-117.61v-28.062h112.49v-43.19h-112.49V262.18h116.15v-41.726h-173.98Zm254%2043.434h68.57c18.79%200%2023.43%207.809%2023.43%2016.593v.488c0%209.273-4.64%2017.325-23.43%2017.325h-68.57v-34.406Zm113.22%2050.755c21.72-4.636%2039.53-18.789%2039.53-42.946v-2.196c0-21.717-8.54-49.047-76.37-49.047h-134.7V402h58.32v-59.051h61.25c25.62%200%2034.16%208.54%2034.16%2031.966v15.128c0%207.565.73%2010.737%201.47%2011.957h60.27v-1.22c-1.71-2.684-2.93-5.856-2.93-17.325v-23.669c0-27.33-16.84-40.506-41-45.143Zm172.62%2090.285c86.38%200%20107.12-43.434%20107.12-74.18v-1.464h-60.02c-.73%204.88-5.86%2029.526-52.47%2029.526-42.94%200-54.41-27.33-54.41-46.851v-3.172c0-20.985%2010.98-45.631%2054.17-45.631%2046.61%200%2051.98%2024.402%2052.71%2029.038h60.02v-1.22c0-32.698-21.22-73.448-107.12-73.448h-11.22c-88.82%200-109.32%2052.707-109.32%2089.553v7.32c0%2036.358%2020.74%2090.529%20109.32%2090.529h11.22Zm123.23-184.474V402h175.45v-42.214h-117.62v-28.062h112.49v-43.19h-112.49V262.18h116.15v-41.726h-173.98Z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23ffffff%22%20d%3D%22M573.117%20400.066V.363H0v399.703h218.154V268.804H120.17V131.626h333.147v137.178h-98.354v131.262h218.154Z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%3C%2Fg%3E%0A%3C%2Fsvg%3E",
"favicon": "https://static.wixstatic.com/media/10638b_d0a5c7e6d6c44322ab40ca7b1695e87f%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/10638b_d0a5c7e6d6c44322ab40ca7b1695e87f%7Emv2.png",
"ogImage": "https://static.wixstatic.com/media/a1831c_3088d71104af40418e1c17c590c5ffe0~mv2.png/v1/fill/w_2500,h_1329,al_c/a1831c_3088d71104af40418e1c17c590c5ffe0~mv2.png",
"logoHref": "https://www.toughcommerce.com",
"logoAlt": "Tough Commerce Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and has alt text matching the brand 'Tough Commerce'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get Started",
"reasoning": "Button #0 has a vibrant green color (#67E691) and action-oriented text 'Get Started', making it the most prominent CTA."
},
"secondary": {
"index": 6,
"text": "Login",
"reasoning": "Button #6 has a different background color (#FFFFFF) and serves a secondary function with the text 'Login'."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "construction industry professionals"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and has alt text matching the brand 'Tough Commerce'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}