Trace Brand Identity
A complete profile of Trace's visual system — colors, typography, components, and personality — extracted from http://tracetec.co. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://tracetec.co.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Trace's actual button styles.
Brand Personality
Trace Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Trace's primary brand color?
Trace's primary brand color is #CBFB45. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Trace use?
Trace uses DM Sans as the primary typeface across body and headings.
Does Trace use a light or dark theme?
Trace's primary site uses a dark color scheme, with a background of #0F0F0F.
How was this brand profile generated?
This profile was extracted from http://tracetec.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Trace.
Methodology
Brand data on this page was extracted from http://tracetec.co on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Trace.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "DM Sans",
"role": "body"
},
{
"family": "Geist Mono",
"role": "monospace"
}
],
"colors": {
"primary": "#CBFB45",
"secondary": "#E96F37",
"accent": "#CBFB45",
"background": "#0F0F0F",
"textPrimary": "#0F0F0F",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "DM Sans",
"heading": "DM Sans"
},
"fontStacks": {
"heading": [
"DM Sans",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Geist Mono",
"monospace"
]
},
"fontSizes": {
"h1": "96px",
"h2": "80px",
"body": "21px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "24px"
},
"components": {
"buttonPrimary": {
"background": "#0F0F0F",
"textColor": "#0000EE",
"borderRadius": "500px",
"borderRadiusCorners": {
"topLeft": "500px",
"topRight": "500px",
"bottomRight": "500px",
"bottomLeft": "500px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "10px",
"borderRadiusCorners": {
"topLeft": "10px",
"topRight": "10px",
"bottomRight": "10px",
"bottomLeft": "10px"
},
"shadow": "rgba(0, 0, 0, 0.25) 0px 1px 2px 0px"
}
},
"images": {
"favicon": "https://framerusercontent.com/images/5nIpgKId79WTzX1dOhkBg1PnTf4.png",
"ogImage": "https://framerusercontent.com/assets/zW9wG6I7SeymGdRzYrRUXb7HKQ.png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "None of the logo candidates clearly represent the brand 'Trace' as they are all small and lack distinct branding elements. The favicon does not match any candidate, and no candidate has a clear link to the homepage.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Email us with your use case",
"reasoning": "Button #0 has action-oriented text ('Email us with your use case') and a distinct dark background color (#0F0F0F) that contrasts with the page's primary color scheme, making it stand out as the primary CTA."
},
"secondary": {
"index": 2,
"text": "Back to top",
"reasoning": "Button #2 ('Back to top') has a light background color (#FFFFFF), which is different from the primary button's color group, making it suitable as a secondary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "None of the logo candidates clearly represent the brand 'Trace' as they are all small and lack distinct branding elements. The favicon does not match any candidate, and no candidate has a clear link to the homepage.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}