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Triply Brand Identity

A complete profile of Triply's visual system — colors, typography, components, and personality — extracted from https://business.triply.co/. Built for designers, agents, and AI tools.

Download JSON
Primary
#2563EB
Accent
#2563EB
Body Font
Amsi Pro
Heading
Amsi Pro

Color Palette

Brand palette extracted from https://business.triply.co/.

primary
#2563EB
rgb(37, 99, 235)
secondary
#111827
rgb(17, 24, 39)
accent
#2563EB
rgb(37, 99, 235)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#374151
rgb(55, 65, 81)

Typography

Each font links to its Google Fonts page where available.

primary
Amsi Pro
heading
Amsi Pro
Amsi Pro, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Triply logo
Logo
Triply favicon
Favicon

UI Components

Live previews rendered using Triply's actual button styles.

input
background transparent textColor #1A2C5F borderColor null borderRadius 0px shadow none
buttonPrimary
background #2563EB textColor #FFFFFF borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
buttonSecondary
background #FFFFFF textColor #2563EB borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: modern Energy: medium Audience: travel agencies

Triply Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Triply's primary brand color?

Triply's primary brand color is #2563EB. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Triply use?

Triply uses Amsi Pro as the primary typeface across body and headings.

Does Triply use a light or dark theme?

Triply's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Triply's logo?

Triply's logo is available directly on their site (https://business.triply.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://business.triply.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Triply.

Methodology

Brand data on this page was extracted from https://business.triply.co/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Triply.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Amsi Pro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2563EB",
    "secondary": "#111827",
    "accent": "#2563EB",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#374151"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Amsi Pro",
      "heading": "Amsi Pro"
    },
    "fontStacks": {
      "heading": [
        "Amsi Pro",
        "sans-serif"
      ],
      "body": [
        "Amsi Pro",
        "sans-serif"
      ],
      "paragraph": [
        "Amsi Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1A2C5F",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2563EB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2563EB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://business.triply.co/.netlify/images?h=40&q=75&url=%2FLogos%2Flogo_v2_1.png",
    "favicon": "https://business.triply.co/Logos/b2b-favicon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Triply Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Triply', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start Your Free Trial",
      "reasoning": "Button #4 ('Start Your Free Trial') uses the brand's primary blue color (#2563EB) and has action-oriented text, making it the most prominent CTA."
    },
    "secondary": {
      "index": 8,
      "text": "Start Collecting Payments",
      "reasoning": "Button #7 ('Start Collecting Payments') has a different background color (#FFFFFF) and serves as a secondary action with a less vibrant appearance."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "travel agencies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Triply', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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