truemetrics Brand Identity
A complete profile of truemetrics's visual system — colors, typography, components, and personality — extracted from https://www.truemetrics.io/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.truemetrics.io/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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UI Components
Live previews rendered using truemetrics's actual button styles.
Brand Personality
truemetrics Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is truemetrics's primary brand color?
truemetrics's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does truemetrics use?
truemetrics uses #3898EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does truemetrics use?
truemetrics uses Inter as the primary typeface across body and headings.
Does truemetrics use a light or dark theme?
truemetrics's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from https://www.truemetrics.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by truemetrics.
Methodology
Brand data on this page was extracted from https://www.truemetrics.io/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by truemetrics.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#03AABC",
"accent": "#3898EC",
"background": "#FFFFFF",
"textPrimary": "#3898EC",
"link": "#3898EC"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Arial",
"sans-serif"
],
"body": [
"Arial",
"sans-serif"
],
"paragraph": [
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "14px",
"h2": "14px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "15px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#778A98",
"borderColor": "#E9EBEF",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#3898EC",
"textColor": "#FFFFFF",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#03AABC",
"borderColor": "#03AABC",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://cdn.prod.website-files.com/65ba06b45bd9dc58c425042c/65bcfdb940cfcf163299d63b_favicon%20(1).png",
"ogImage": "https://cdn.prod.website-files.com/65ba06b45bd9dc58c425042c/65bd0efee2a02a7fa07abac9_og-share.png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No candidate clearly matches the brand 'Truemetrics' in the header area. All candidates are located in the body and do not have strong indicators like href=home or visibility in the header.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "View our Demo",
"reasoning": "Button #0 ('View our Demo') is selected as the primary CTA because it uses the vibrant brand color #3898EC, which is consistent with the site's accent color, and has action-oriented text encouraging user interaction."
},
"secondary": {
"index": 2,
"text": "Demo App",
"reasoning": "Button #2 ('Demo App') is selected as the secondary CTA because it has a different background color (#FFFFFF) and uses a border color that complements the primary brand color, making it less prominent but still noticeable."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "businesses focusing on logistics and delivery optimization"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No candidate clearly matches the brand 'Truemetrics' in the header area. All candidates are located in the body and do not have strong indicators like href=home or visibility in the header.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}