Turing College Brand Identity
A complete profile of Turing College's visual system — colors, typography, components, and personality — extracted from https://www.turingcollege.com/. Built for designers, agents, and AI tools.
Primary
#673AFF
Accent
#673AFF
Body Font
Noi Grotesk
Heading
Noi Grotesk
Color Palette
Brand palette extracted from https://www.turingcollege.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Noi Grotesk
heading
Noi Grotesk
Noi Grotesk, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Turing College's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: busy professionals seeking online courses
Turing College Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Turing College's primary brand color?
Turing College's primary brand color is #673AFF. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Turing College use?
Turing College uses Noi Grotesk as the primary typeface across body and headings.
Does Turing College use a light or dark theme?
Turing College's primary site uses a dark color scheme, with a background of #25212C.
Where can I find Turing College's logo?
Turing College's logo is available directly on their site (https://www.turingcollege.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.turingcollege.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Turing College.
Methodology
Brand data on this page was extracted from https://www.turingcollege.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Turing College.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Noi Grotesk",
"role": "body"
}
],
"colors": {
"primary": "#673AFF",
"secondary": "#E9513C",
"accent": "#673AFF",
"background": "#25212C",
"textPrimary": "#25212C",
"link": "#808CF4"
},
"typography": {
"fontFamilies": {
"primary": "Noi Grotesk",
"heading": "Noi Grotesk"
},
"fontStacks": {
"heading": [
"Noi Grotesk",
"sans-serif"
],
"body": [
"Noi Grotesk",
"sans-serif"
],
"paragraph": [
"Noi Grotesk",
"sans-serif"
]
},
"fontSizes": {
"h1": "68px",
"h2": "60px",
"body": "15px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#673AFF",
"textColor": "#FFFEF5",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFEF5",
"textColor": "#FAFAFA",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
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"favicon": "https://cdn.prod.website-files.com/5ec8088c0a860f39fe6e8b83/5f15cc3225745941e1334c6b_32.png",
"ogImage": "https://cdn.prod.website-files.com/5ec8088c0a860f39fe6e8b83/65a13da889775d6d749abab3_tc-og-fb-min.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 34,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Turing College'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Select your program",
"reasoning": "Button #1 uses the brand's vibrant primary color (#673AFF) and has action-oriented text ('Select your program'), making it the main call-to-action."
},
"secondary": {
"index": 0,
"text": "More on Trustpilot\n\nMore on Coursereport",
"reasoning": "Button #0 has a different background color (#FFFEF5) and serves as a secondary action with less emphasis, linking to external reviews."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "busy professionals seeking online courses"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Turing College'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}