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Unsloth AI Brand Identity

A complete profile of Unsloth AI's visual system — colors, typography, components, and personality — extracted from https://unsloth.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#14B789
Accent
#14B789
Body Font
Hellix
Heading
Hellix

Color Palette

Brand palette extracted from https://unsloth.ai/.

primary
#14B789
rgb(20, 183, 137)
secondary
#0000EE
rgb(0, 0, 238)
accent
#14B789
rgb(20, 183, 137)
background
#F6F9F9
rgb(246, 249, 249)
textPrimary
#171717
rgb(23, 23, 23)
link
#D9F4D7
rgb(217, 244, 215)

Typography

Each font links to its Google Fonts page where available.

primary
Hellix
heading
Hellix
Hellix, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Unsloth AI logo
Logo
Unsloth AI favicon
Favicon
Unsloth AI social image
Social Card

UI Components

Live previews rendered using Unsloth AI's actual button styles.

input
background #FFFFFF textColor #000000 borderColor null borderRadius 1600px shadow none
buttonPrimary
background #14B789 textColor #FFFFFF borderRadius 1000px shadow none
buttonSecondary
background #5865F2 textColor #FFFFFF borderRadius 100px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy individuals interested in AI and machine learning

Unsloth AI Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Unsloth AI's primary brand color?

Unsloth AI's primary brand color is #14B789. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Unsloth AI use?

Unsloth AI uses Hellix as the primary typeface across body and headings.

Does Unsloth AI use a light or dark theme?

Unsloth AI's primary site uses a light color scheme, with a background of #F6F9F9.

Where can I find Unsloth AI's logo?

Unsloth AI's logo is available directly on their site (https://unsloth.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://unsloth.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Unsloth AI.

Methodology

Brand data on this page was extracted from https://unsloth.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Unsloth AI.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Hellix",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#14B789",
    "secondary": "#0000EE",
    "accent": "#14B789",
    "background": "#F6F9F9",
    "textPrimary": "#171717",
    "link": "#D9F4D7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Hellix",
      "heading": "Hellix"
    },
    "fontStacks": {
      "heading": [
        "Hellix",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Hellix",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "80px",
      "body": "22.4px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "1600px",
      "borderRadiusCorners": {
        "topLeft": "1600px",
        "topRight": "1600px",
        "bottomRight": "1600px",
        "bottomLeft": "1600px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#14B789",
      "textColor": "#FFFFFF",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#5865F2",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://unsloth.ai/cgi/image/unsloth_sticker_no_shadow_ldN4V4iydw00qSIIWDCUv.png?width=96&quality=80&format=auto",
    "favicon": "https://unsloth.ai/cgi/image/unsloth_logo_no_shadow_KgfOV6keeBZnffQsKUny3.png?width=144&quality=100&height=144&fit=pad&format=auto",
    "ogImage": "https://unsloth.ai/cgi/image/unsloth_new_wb_logo_vnrA8AASj-jN5wy8UIYE-.png?format=raw",
    "logoHref": "/",
    "logoAlt": "unsloth main Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, matches the brand name 'Unsloth', and links to the homepage. It is the most appropriate representation of the brand.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start for free",
      "reasoning": "Button #1 ('Start for free') uses the vibrant brand color #14B789, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to start using the service."
    },
    "secondary": {
      "index": 5,
      "text": "Join Our Discord",
      "reasoning": "Button #5 ('Join Our Discord') uses a different vibrant color (#5865F2) and serves as a secondary action, inviting users to join the community."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in AI and machine learning"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, matches the brand name 'Unsloth', and links to the homepage. It is the most appropriate representation of the brand.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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