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UrbanKisaan Brand Identity

A complete profile of UrbanKisaan's visual system — colors, typography, components, and personality — extracted from https://www.urbankisaan.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#7E3F97
Accent
#1E933A
Body Font
Plus Jakarta Sans
Heading
Plus Jakarta Sans

Color Palette

Brand palette extracted from https://www.urbankisaan.com.

primary
#7E3F97
rgb(126, 63, 151)
secondary
#1C2D3A
rgb(28, 45, 58)
accent
#1E933A
rgb(30, 147, 58)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1E933A
rgb(30, 147, 58)
link
#1E933A
rgb(30, 147, 58)

Typography

Each font links to its Google Fonts page where available.

primary
Plus Jakarta Sans
Plus Jakarta Sans Google Fonts →
heading
Plus Jakarta Sans
Plus Jakarta Sans Google Fonts →
Plus Jakarta Sans, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

UrbanKisaan logo
Logo
UrbanKisaan favicon
Favicon
UrbanKisaan social image
Social Card

UI Components

Live previews rendered using UrbanKisaan's actual button styles.

input
background transparent textColor #718096 borderColor null borderRadius 8px shadow none
buttonPrimary
background #7E3F97 textColor #FFFFFF borderRadius 6px shadow none
buttonSecondary
background #FFFFFF textColor #500985 borderRadius 6px shadow none

Brand Personality

Tone: modern Energy: medium Audience: urban farmers and eco-conscious consumers

UrbanKisaan Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is UrbanKisaan's primary brand color?

UrbanKisaan's primary brand color is #7E3F97. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does UrbanKisaan use?

UrbanKisaan uses #1E933A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does UrbanKisaan use?

UrbanKisaan uses Plus Jakarta Sans as the primary typeface across body and headings.

Does UrbanKisaan use a light or dark theme?

UrbanKisaan's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find UrbanKisaan's logo?

UrbanKisaan's logo is available directly on their site (https://www.urbankisaan.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.urbankisaan.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by UrbanKisaan.

Methodology

Brand data on this page was extracted from https://www.urbankisaan.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by UrbanKisaan.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#7E3F97",
    "secondary": "#1C2D3A",
    "accent": "#1E933A",
    "background": "#FFFFFF",
    "textPrimary": "#1E933A",
    "link": "#1E933A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "serif"
      ],
      "body": [
        "Plus Jakarta Sans"
      ],
      "paragraph": [
        "Plus Jakarta Sans"
      ]
    },
    "fontSizes": {
      "h1": "45px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#718096",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#7E3F97",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#500985",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.urbankisaan.com/assets/images/logo.png",
    "favicon": "https://www.urbankisaan.com/favicon.ico",
    "ogImage": "https://pbshope.com/assets/img/Option-Logo.gif",
    "logoHref": "/",
    "logoAlt": "Bahamas Urbankisaan"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Get Started",
      "reasoning": "Button #3 'Get Started' uses the vibrant brand color #7E3F97 and has strong CTA text, making it the primary call-to-action."
    },
    "secondary": {
      "index": 4,
      "text": "Get Started",
      "reasoning": "Button #4 'Get Started' has a different background color (#FFFFFF) and serves as a less prominent option, suitable for secondary actions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban farmers and eco-conscious consumers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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