VIDA & Co. Brand Identity
A complete profile of VIDA & Co.'s visual system — colors, typography, components, and personality — extracted from http://www.shopvida.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://www.shopvida.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using VIDA & Co.'s actual button styles.
Brand Personality
VIDA & Co. Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is VIDA & Co.'s primary brand color?
VIDA & Co.'s primary brand color is #334FB4. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does VIDA & Co. use?
VIDA & Co. uses #121212 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does VIDA & Co. use?
VIDA & Co. uses Assistant as the primary typeface across body and headings.
Does VIDA & Co. use a light or dark theme?
VIDA & Co.'s primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find VIDA & Co.'s logo?
VIDA & Co.'s logo is available directly on their site (http://www.shopvida.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.shopvida.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by VIDA & Co..
Methodology
Brand data on this page was extracted from http://www.shopvida.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by VIDA & Co..
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Assistant",
"role": "body"
},
{
"family": "Arial",
"role": "unknown"
},
{
"family": "Helvetica",
"role": "unknown"
},
{
"family": "Poppins",
"role": "unknown"
}
],
"colors": {
"primary": "#334FB4",
"secondary": "#373F47",
"accent": "#121212",
"background": "#FFFFFF",
"textPrimary": "#121212",
"link": "#606A72"
},
"typography": {
"fontFamilies": {
"primary": "Assistant",
"heading": "Assistant"
},
"fontStacks": {
"heading": [
"Assistant",
"sans-serif"
],
"body": [
"Assistant",
"sans-serif"
],
"paragraph": [
"Assistant",
"sans-serif"
]
},
"fontSizes": {
"h1": "40px",
"h2": "24px",
"body": "13px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "3px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderColor": "#606A72",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#121212",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#334FB4",
"borderColor": "#334FB4",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://shopvida.com/cdn/shop/files/vida-3000.png?v=1759503364&width=600",
"favicon": "https://shopvida.com/cdn/shop/files/vida-v-favicon-white-on-black.svg?crop=center&height=32&v=1759503417&width=32",
"ogImage": "https://shopvida.com/cdn/shop/files/vida-litespun.jpg?v=1759587876&width=1200",
"logoHref": "/",
"logoAlt": "VIDA"
},
"__llm_logo_reasoning": {
"selectedIndex": 2,
"reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'VIDA', and links to the homepage.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Check out",
"reasoning": "Button #1 ('Check out') is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the light theme of the site."
},
"secondary": {
"index": 0,
"text": "Sign up",
"reasoning": "Button #0 ('Sign up') serves as a secondary action with a lighter background and border, contrasting with the primary button's dark color."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "health-conscious consumers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'VIDA', and links to the homepage.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}