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Vidcode Brand Identity

A complete profile of Vidcode's visual system — colors, typography, components, and personality — extracted from http://vidcode.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#00B3D7
Accent
#6A00F5
Body Font
Circular-Medium
Heading
Circular-Bold

Color Palette

Brand palette extracted from http://vidcode.com.

primary
#00B3D7
rgb(0, 179, 215)
secondary
#653BA5
rgb(101, 59, 165)
accent
#6A00F5
rgb(106, 0, 245)
background
#EEEDF7
rgb(238, 237, 247)
textPrimary
#6A00F5
rgb(106, 0, 245)
link
#6A00F5
rgb(106, 0, 245)

Typography

Each font links to its Google Fonts page where available.

primary
Circular-Medium
Circular-Medium Google Fonts →
heading
Circular-Bold
Circular-Bold Google Fonts →
Roboto, Helvetica, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Vidcode logo
Logo
Vidcode social image
Social Card

UI Components

Live previews rendered using Vidcode's actual button styles.

buttonPrimary
background #6A00F5 textColor #FFFFFF borderRadius 35px shadow rgba(0, 0, 0, 0.3) 0px 2px 4px 0px
buttonSecondary
background #FFFFFF textColor #6A00F5 borderRadius 35px shadow none

Brand Personality

Tone: playful Energy: high Audience: students and educators interested in creative coding

Vidcode Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Vidcode's primary brand color?

Vidcode's primary brand color is #00B3D7. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Vidcode use?

Vidcode uses #6A00F5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Vidcode use?

Vidcode uses Circular-Medium for body text and Circular-Bold for headings. Fonts were detected on http://vidcode.com as part of their live design system.

Does Vidcode use a light or dark theme?

Vidcode's primary site uses a light color scheme, with a background of #EEEDF7.

Where can I find Vidcode's logo?

Vidcode's logo is available directly on their site (http://vidcode.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://vidcode.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vidcode.

Methodology

Brand data on this page was extracted from http://vidcode.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Vidcode.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Circular-Medium",
      "role": "body"
    },
    {
      "family": "Circular-Book",
      "role": "body"
    },
    {
      "family": "Circular-Bold",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00B3D7",
    "secondary": "#653BA5",
    "accent": "#6A00F5",
    "background": "#EEEDF7",
    "textPrimary": "#6A00F5",
    "link": "#6A00F5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Circular-Medium",
      "heading": "Circular-Bold"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Circular-Book",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "40px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6A00F5",
      "textColor": "#FFFFFF",
      "borderRadius": "35px",
      "borderRadiusCorners": {
        "topLeft": "35px",
        "topRight": "35px",
        "bottomRight": "35px",
        "bottomLeft": "35px"
      },
      "shadow": "rgba(0, 0, 0, 0.3) 0px 2px 4px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#6A00F5",
      "borderRadius": "35px",
      "borderRadiusCorners": {
        "topLeft": "35px",
        "topRight": "35px",
        "bottomRight": "35px",
        "bottomLeft": "35px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.vidcode.com/img/vidcode-logo.svg",
    "favicon": null,
    "ogImage": "http://user-objects.s3.amazonaws.com//_thumb.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located at the top, and matches the brand name 'Vidcode'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign up for Free",
      "reasoning": "Button #1 uses the vibrant brand color #6A00F5 and has action-oriented text 'Sign up for Free', making it the primary CTA."
    },
    "secondary": {
      "index": 10,
      "text": "Explore Sketches",
      "reasoning": "Button #3 has a different background color (#FFFFFF) and offers a secondary action 'Explore Sketches', making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "students and educators interested in creative coding"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located at the top, and matches the brand name 'Vidcode'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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