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Village Labs Brand Identity

A complete profile of Village Labs's visual system — colors, typography, components, and personality — extracted from https://villagelabs.app/. Built for designers, agents, and AI tools.

Download JSON
Primary
#212919
Accent
#1E2D15
Body Font
Inter
Heading
Libre Baskerville

Color Palette

Brand palette extracted from https://villagelabs.app/.

primary
#212919
rgb(33, 41, 25)
secondary
#4A5642
rgb(74, 86, 66)
accent
#1E2D15
rgb(30, 45, 21)
background
#FAF9F5
rgb(250, 249, 245)
textPrimary
#1E2D15
rgb(30, 45, 21)
link
#1E2D15
rgb(30, 45, 21)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Libre Baskerville
Libre Baskerville Google Fonts →
Libre Baskerville, Georgia, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Village Labs favicon
Favicon

UI Components

Live previews rendered using Village Labs's actual button styles.

input
background #FAF9F5 textColor #212919 borderColor #CED0C8 borderRadius 6px shadow none
buttonPrimary
background #1E2D15 textColor #F7F6F2 borderRadius 9999px shadow none
buttonSecondary
background #EDEFE6 textColor #1E2D15 borderColor #D9E1CF borderRadius 9999px shadow none

Brand Personality

Tone: professional Energy: medium Audience: ESOPs & Advisory Firms

Village Labs Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Village Labs's primary brand color?

Village Labs's primary brand color is #212919. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Village Labs use?

Village Labs uses #1E2D15 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Village Labs use?

Village Labs uses Inter for body text and Libre Baskerville for headings. Fonts were detected on https://villagelabs.app/ as part of their live design system.

Does Village Labs use a light or dark theme?

Village Labs's primary site uses a light color scheme, with a background of #FAF9F5.

How was this brand profile generated?

This profile was extracted from https://villagelabs.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Village Labs.

Methodology

Brand data on this page was extracted from https://villagelabs.app/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Village Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Libre Baskerville",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#212919",
    "secondary": "#4A5642",
    "accent": "#1E2D15",
    "background": "#FAF9F5",
    "textPrimary": "#1E2D15",
    "link": "#1E2D15"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Libre Baskerville"
    },
    "fontStacks": {
      "heading": [
        "Libre Baskerville",
        "Georgia",
        "serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "25.6px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FAF9F5",
      "textColor": "#212919",
      "borderColor": "#CED0C8",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1E2D15",
      "textColor": "#F7F6F2",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EDEFE6",
      "textColor": "#1E2D15",
      "borderColor": "#D9E1CF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.villagelabs.com/favicon.png?v=6",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the candidates match the brand 'Village Labs' as inferred from the page title and URL. All candidates appear to be large hero images unrelated to the main brand logo.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Schedule Conversation",
      "reasoning": "Button #4 ('Schedule Conversation') has a dark, prominent background color (#1E2D15) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Explore Peninsula",
      "reasoning": "Button #5 ('Explore Peninsula') has a different background color (#EDEFE6) and serves as a secondary action, fitting the criteria for a secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "ESOPs & Advisory Firms"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the candidates match the brand 'Village Labs' as inferred from the page title and URL. All candidates appear to be large hero images unrelated to the main brand logo.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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