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Vista Power Brand Identity

A complete profile of Vista Power's visual system — colors, typography, components, and personality — extracted from https://vistapower.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#101828
Accent
#FFFFFF
Body Font
Atkinson Hyperpro
Heading
Syncopate

Color Palette

Brand palette extracted from https://vistapower.com.

primary
#101828
rgb(16, 24, 40)
accent
#FFFFFF
rgb(255, 255, 255)
background
#101010
rgb(16, 16, 16)
textPrimary
#101010
rgb(16, 16, 16)
link
#101828
rgb(16, 24, 40)

Typography

Each font links to its Google Fonts page where available.

primary
Atkinson Hyperpro
Atkinson Hyperpro Google Fonts →
heading
Syncopate
Syncopate, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Vista Power logo
Logo
Vista Power favicon
Favicon

UI Components

Live previews rendered using Vista Power's actual button styles.

buttonPrimary
background #FFFFFF textColor #101010 borderRadius 0px shadow none
buttonSecondary
background transparent textColor #FFFFFF borderColor #FFFFFF borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses seeking energy solutions

Vista Power Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Vista Power's primary brand color?

Vista Power's primary brand color is #101828. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Vista Power use?

Vista Power uses #FFFFFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Vista Power use?

Vista Power uses Atkinson Hyperpro for body text and Syncopate for headings. Fonts were detected on https://vistapower.com as part of their live design system.

Does Vista Power use a light or dark theme?

Vista Power's primary site uses a dark color scheme, with a background of #101010.

Where can I find Vista Power's logo?

Vista Power's logo is available directly on their site (https://vistapower.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://vistapower.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vista Power.

Methodology

Brand data on this page was extracted from https://vistapower.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Vista Power.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Atkinson Hyperpro",
      "role": "body"
    },
    {
      "family": "Syncopate",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#101828",
    "accent": "#FFFFFF",
    "background": "#101010",
    "textPrimary": "#101010",
    "link": "#101828"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Atkinson Hyperpro",
      "heading": "Syncopate"
    },
    "fontStacks": {
      "heading": [
        "Syncopate",
        "sans-serif"
      ],
      "body": [
        "Atkinsonhyperpro",
        "sans-serif"
      ],
      "paragraph": [
        "Atkinsonhyperpro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "41.472px",
      "h2": "61.44px",
      "body": "16.896px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#101010",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66a19316f241962f8fe23afe/66a1971c322d1a788080e518_WordmarkWhiteNoBGNoPad.png",
    "favicon": "https://cdn.prod.website-files.com/66a19316f241962f8fe23afe/66a2eb3f8dfe142d5ab77836_FaviconCircleSmall.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located near the top, and links to the homepage, which aligns with typical brand logo placement.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "contact us",
      "reasoning": "Button #4 has a vibrant white background with contrasting dark text, making it stand out as a primary CTA. The text 'contact us' is action-oriented, suitable for a primary button."
    },
    "secondary": {
      "index": 2,
      "text": "JOIN OUR TEAM",
      "reasoning": "Button #2 has a transparent background with a white border, making it less prominent than the primary button. The text 'JOIN OUR TEAM' suggests a secondary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking energy solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located near the top, and links to the homepage, which aligns with typical brand logo placement.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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