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Vitable Health Brand Identity

A complete profile of Vitable Health's visual system — colors, typography, components, and personality — extracted from https://vitablehealth.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#003C32
Accent
#BFF4C8
Body Font
Roobert
Heading
Roobert

Color Palette

Brand palette extracted from https://vitablehealth.com.

primary
#003C32
rgb(0, 60, 50)
secondary
#E9B2CA
rgb(233, 178, 202)
accent
#BFF4C8
rgb(191, 244, 200)
background
#F9F4ED
rgb(249, 244, 237)
textPrimary
#003C32
rgb(0, 60, 50)
link
#003C32
rgb(0, 60, 50)

Typography

Each font links to its Google Fonts page where available.

primary
Roobert
heading
Roobert
Roobert, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Vitable Health logo
Logo
Vitable Health favicon
Favicon
Vitable Health social image
Social Card

UI Components

Live previews rendered using Vitable Health's actual button styles.

buttonPrimary
background #BFF4C8 textColor #F9F4ED borderRadius 0px shadow none
buttonSecondary
background #003C32 textColor #FFFFFF borderRadius 100px shadow none

Brand Personality

Tone: professional Energy: medium Audience: Hourly workers seeking affordable healthcare solutions

Vitable Health Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Vitable Health's primary brand color?

Vitable Health's primary brand color is #003C32. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Vitable Health use?

Vitable Health uses #BFF4C8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Vitable Health use?

Vitable Health uses Roobert as the primary typeface across body and headings.

Does Vitable Health use a light or dark theme?

Vitable Health's primary site uses a light color scheme, with a background of #F9F4ED.

Where can I find Vitable Health's logo?

Vitable Health's logo is available directly on their site (https://vitablehealth.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://vitablehealth.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vitable Health.

Methodology

Brand data on this page was extracted from https://vitablehealth.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Vitable Health.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#003C32",
    "secondary": "#E9B2CA",
    "accent": "#BFF4C8",
    "background": "#F9F4ED",
    "textPrimary": "#003C32",
    "link": "#003C32"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Roobert"
    },
    "fontStacks": {
      "heading": [
        "Roobert",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Roobert",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Roobert",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#BFF4C8",
      "textColor": "#F9F4ED",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#003C32",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
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    "favicon": "https://cdn.prod.website-files.com/6875fdab8fc06f03ff749245/688f3bc3182993a64bcdcd15_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6875fdab8fc06f03ff749245/689b9bc490d2eaa0ad25d4e8_Image%20for%20Webpages.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Vitable Health'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' has a vibrant green background (#BFF4C8), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to begin their journey with the service."
    },
    "secondary": {
      "index": 1,
      "text": "Get a quote",
      "reasoning": "Button #1 with text 'Get a quote' has a different background color (#003C32) and serves as a secondary action, offering users an alternative engagement option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Hourly workers seeking affordable healthcare solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Vitable Health'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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