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Vooma Brand Identity

A complete profile of Vooma's visual system — colors, typography, components, and personality — extracted from https://www.vooma.ai. Built for designers, agents, and AI tools.

Download JSON
Primary
#FF5F02
Accent
#FF5F02
Body Font
Fkgrotesk
Heading
Fkgrotesk

Color Palette

Brand palette extracted from https://www.vooma.ai.

primary
#FF5F02
rgb(255, 95, 2)
secondary
#255453
rgb(37, 84, 83)
accent
#FF5F02
rgb(255, 95, 2)
background
#F8FAF0
rgb(248, 250, 240)
textPrimary
#000000
rgb(0, 0, 0)
link
#072C2C
rgb(7, 44, 44)

Typography

Each font links to its Google Fonts page where available.

primary
Fkgrotesk
heading
Fkgrotesk
Fkgrotesk, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Vooma logo
Logo
Vooma favicon
Favicon
Vooma social image
Social Card

UI Components

Live previews rendered using Vooma's actual button styles.

input
background transparent textColor #F8FAF0 borderColor #616659 borderRadius 0px shadow none
buttonPrimary
background #FF5F02 textColor #000000 borderColor #FF5F02 borderRadius 0px shadow none
buttonSecondary
background transparent textColor #000000 borderColor #000000 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: high Audience: tech-savvy professionals

Vooma Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Vooma's primary brand color?

Vooma's primary brand color is #FF5F02. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Vooma use?

Vooma uses Fkgrotesk as the primary typeface across body and headings.

Does Vooma use a light or dark theme?

Vooma's primary site uses a light color scheme, with a background of #F8FAF0.

Where can I find Vooma's logo?

Vooma's logo is available directly on their site (https://www.vooma.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.vooma.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vooma.

Methodology

Brand data on this page was extracted from https://www.vooma.ai on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Vooma.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Fkgrotesk",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF5F02",
    "secondary": "#255453",
    "accent": "#FF5F02",
    "background": "#F8FAF0",
    "textPrimary": "#000000",
    "link": "#072C2C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Fkgrotesk",
      "heading": "Fkgrotesk"
    },
    "fontStacks": {
      "heading": [
        "Fkgrotesk",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Fkgrotesk",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Fkgrotesk",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "12px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#F8FAF0",
      "borderColor": "#616659",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF5F02",
      "textColor": "#000000",
      "borderColor": "#FF5F02",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/68ed090d0998c3c224a59e7c/69125b76d556942b64c53c5f_vooma-favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/68ed090d0998c3c224a59e7c/69125b8afa09f8a859a3c8fd_2e87883fb827f82dd51f4c280155b505_vooma-og.jpeg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Vooma'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Book a demo",
      "reasoning": "Button #2 uses the brand's vibrant color #FF5F02, making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "View all Integrations",
      "reasoning": "Button #3 has a transparent background, making it a suitable secondary option as it contrasts with the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Vooma'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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