Wagetap Brand Identity
A complete profile of Wagetap's visual system — colors, typography, components, and personality — extracted from https://www.wagetap.com/. Built for designers, agents, and AI tools.
Primary
#7F94AF
Accent
#00DDA4
Body Font
Roobert
Heading
Roobert-SemiBold
Color Palette
Brand palette extracted from https://www.wagetap.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Roobert
heading
Roobert-SemiBold
Roobert
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Wagetap's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: young professionals seeking financial solutions
Wagetap Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Wagetap's primary brand color?
Wagetap's primary brand color is #7F94AF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Wagetap use?
Wagetap uses #00DDA4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Wagetap use?
Wagetap uses Roobert for body text and Roobert-SemiBold for headings. Fonts were detected on https://www.wagetap.com/ as part of their live design system.
Does Wagetap use a light or dark theme?
Wagetap's primary site uses a dark color scheme, with a background of #1B1E27.
Where can I find Wagetap's logo?
Wagetap's logo is available directly on their site (https://www.wagetap.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.wagetap.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Wagetap.
Methodology
Brand data on this page was extracted from https://www.wagetap.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Wagetap.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Roobert-SemiBold",
"role": "heading"
},
{
"family": "Roobert",
"role": "body"
},
{
"family": "Helvetica",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
},
{
"family": "Arial",
"role": "body"
}
],
"colors": {
"primary": "#7F94AF",
"secondary": "#232733",
"accent": "#00DDA4",
"background": "#1B1E27",
"textPrimary": "#1B1E27",
"link": "#97A8BF"
},
"typography": {
"fontFamilies": {
"primary": "Roobert",
"heading": "Roobert-SemiBold"
},
"fontStacks": {
"heading": [
"Roobert"
],
"body": [
"Roobert",
"Helvetica",
"Roboto",
"Arial",
"sans-serif"
],
"paragraph": [
"Roobert-SemiBold"
]
},
"fontSizes": {
"h1": "14px",
"h2": "14px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "16px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#1B1E27",
"textColor": "#10243F",
"borderColor": "#00DDA4",
"borderRadius": "16px",
"borderRadiusCorners": {
"topLeft": "16px",
"topRight": "16px",
"bottomRight": "16px",
"bottomLeft": "16px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;base64,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",
"favicon": "https://www.wagetap.com/assets/img/favicon/apple-icon-57x57.png",
"ogImage": "https://www.wagetap.com/assets/img/og_image.png",
"logoHref": "/",
"logoAlt": "Wagetap logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is visible, medium-sized, and located in the body with an alt text matching the brand 'Wagetap'. It links to the homepage, indicating it is the primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Subscribe",
"reasoning": "The button labeled 'Subscribe' is the only button detected and has a distinct border color, making it stand out as the primary call-to-action."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "There is only one button available, so no secondary button can be identified."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "young professionals seeking financial solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and located in the body with an alt text matching the brand 'Wagetap'. It links to the homepage, indicating it is the primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}