Home · Branding · Webiny

Webiny Brand Identity

A complete profile of Webiny's visual system — colors, typography, components, and personality — extracted from https://www.webiny.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#3D87F5
Accent
#3C84F4
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://www.webiny.com.

primary
#3D87F5
rgb(61, 135, 245)
secondary
#C9DBF0
rgb(201, 219, 240)
accent
#3C84F4
rgb(60, 132, 244)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1A1A1A
rgb(26, 26, 26)
link
#3C84F4
rgb(60, 132, 244)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, system-ui, -apple-system, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Webiny logo
Logo
Webiny favicon
Favicon
Webiny social image
Social Card

UI Components

Live previews rendered using Webiny's actual button styles.

buttonPrimary
background #1A1A1A textColor #FFFFFF borderRadius 0px shadow none
buttonSecondary
background #FFFFFF textColor #1A1A1A borderColor #1A1A1A borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: developers and tech-savvy users

Webiny Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Webiny's primary brand color?

Webiny's primary brand color is #3D87F5. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Webiny use?

Webiny uses #3C84F4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Webiny use?

Webiny uses Inter as the primary typeface across body and headings.

Does Webiny use a light or dark theme?

Webiny's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Webiny's logo?

Webiny's logo is available directly on their site (https://www.webiny.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.webiny.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Webiny.

Methodology

Brand data on this page was extracted from https://www.webiny.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Webiny.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3D87F5",
    "secondary": "#C9DBF0",
    "accent": "#3C84F4",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A1A",
    "link": "#3C84F4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A1A1A",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1A1A1A",
      "borderColor": "#1A1A1A",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.webiny.com/favicon.ico",
    "ogImage": "https://www.webiny.com/social/webiny-og-cover.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which is a strong indicator of being the main brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Install Webiny",
      "reasoning": "The 'Install Webiny' button is likely the primary CTA as it directly relates to the core action of using the product. It is also in a prominent dark color group, making it stand out."
    },
    "secondary": {
      "index": 6,
      "text": "Learn Webiny",
      "reasoning": "The 'Learn Webiny' button is a suitable secondary CTA as it offers additional information and is in a different color group (light background)."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech-savvy users"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which is a strong indicator of being the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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