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Weebly Brand Identity

A complete profile of Weebly's visual system — colors, typography, components, and personality — extracted from http://weebly.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#3374FF
Accent
#3374FF
Body Font
Helvetica Neue
Heading
SQMarket

Color Palette

Brand palette extracted from http://weebly.com.

primary
#3374FF
rgb(51, 116, 255)
secondary
#323B44
rgb(50, 59, 68)
accent
#3374FF
rgb(51, 116, 255)
background
#161B1F
rgb(22, 27, 31)
textPrimary
#161B1F
rgb(22, 27, 31)
link
#2990EA
rgb(41, 144, 234)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica Neue
Helvetica Neue Google Fonts →
heading
SQMarket
SQMarket, Helvetica Neue, Helvetica, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Weebly logo
Logo
Weebly social image
Social Card

UI Components

Live previews rendered using Weebly's actual button styles.

buttonPrimary
background #3374FF textColor #FFFFFF borderRadius 3px shadow none
buttonSecondary
background #FFFFFF textColor #000000 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: small business owners and individuals looking to create websites

Weebly Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Weebly's primary brand color?

Weebly's primary brand color is #3374FF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Weebly use?

Weebly uses Helvetica Neue for body text and SQMarket for headings. Fonts were detected on http://weebly.com as part of their live design system.

Does Weebly use a light or dark theme?

Weebly's primary site uses a dark color scheme, with a background of #161B1F.

Where can I find Weebly's logo?

Weebly's logo is available directly on their site (http://weebly.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://weebly.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Weebly.

Methodology

Brand data on this page was extracted from http://weebly.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Weebly.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "SQMarket",
      "role": "heading"
    },
    {
      "family": "Brandon Grotesque",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3374FF",
    "secondary": "#323B44",
    "accent": "#3374FF",
    "background": "#161B1F",
    "textPrimary": "#161B1F",
    "link": "#2990EA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "SQMarket"
    },
    "fontStacks": {
      "heading": [
        "SQMarket",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "SQMarket",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3374FF",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn11.editmysite.com/images/landing-pages/global/logo.svg",
    "favicon": null,
    "ogImage": "https://www.weebly.com/editor/uploads/1/_/1/custom_themes/578730180640357361/files/weebly.jpg",
    "logoHref": "/",
    "logoAlt": "Weebly Website Builder"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, has a medium size, and matches the brand 'Weebly' with href=home.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 'Get Started' uses the vibrant brand color #3374FF and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Get Started\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tMore Designs >",
      "reasoning": "Button #3 'Get Started More Designs >' has a different background color (#FFFFFF) and serves as a secondary action with additional options."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "small business owners and individuals looking to create websites"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, has a medium size, and matches the brand 'Weebly' with href=home.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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