X-Zell Brand Identity
A complete profile of X-Zell's visual system — colors, typography, components, and personality — extracted from http://www.x-zell.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://www.x-zell.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Brand Personality
X-Zell Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is X-Zell's primary brand color?
X-Zell's primary brand color is #2098D1. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does X-Zell use?
X-Zell uses #0A2127 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does X-Zell use?
X-Zell uses Open Sans for body text and Montserrat for headings. Fonts were detected on http://www.x-zell.com as part of their live design system.
Does X-Zell use a light or dark theme?
X-Zell's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find X-Zell's logo?
X-Zell's logo is available directly on their site (http://www.x-zell.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.x-zell.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by X-Zell.
Methodology
Brand data on this page was extracted from http://www.x-zell.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by X-Zell.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Open Sans",
"role": "body"
},
{
"family": "Montserrat",
"role": "heading"
},
{
"family": "ET-Bloom",
"role": "unknown"
}
],
"colors": {
"primary": "#2098D1",
"secondary": "#1863DC",
"accent": "#0A2127",
"background": "#FFFFFF",
"textPrimary": "#0A2127",
"link": "#0A2127"
},
"typography": {
"fontFamilies": {
"primary": "Open Sans",
"heading": "Montserrat"
},
"fontStacks": {
"heading": [
"Montserrat",
"Helvetica",
"Arial",
"Lucida",
"sans-serif"
],
"body": [
"Open Sans",
"Helvetica",
"Arial",
"Lucida",
"sans-serif"
],
"paragraph": [
"Open Sans",
"Helvetica",
"Arial",
"Lucida",
"sans-serif"
]
},
"fontSizes": {
"h1": "40px",
"h2": "32px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {},
"images": {
"logo": "https://www.x-zell.com/wp-content/uploads/2017/11/full-logo-colour.svg",
"favicon": "https://www.x-zell.com/wp-content/uploads/2017/11/favicon.ico",
"ogImage": "https://www.x-zell.com/wp-content/uploads/2026/03/Arrow-icon-1-297x300.png",
"logoHref": "https://www.x-zell.com/",
"logoAlt": "X-ZELL"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'X-ZELL'.",
"confidence": 0.95,
"source": "llm"
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "medical professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0,
"colors": 0.9,
"overall": 0.45
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'X-ZELL'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": false,
"llmSucceeded": false
}
}
}