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You Brand Identity

A complete profile of You's visual system — colors, typography, components, and personality — extracted from https://you.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#301B5A
Accent
#5368EE
Body Font
Lumen Sans
Heading
Lumen Sans

Color Palette

Brand palette extracted from https://you.com/.

primary
#301B5A
rgb(48, 27, 90)
accent
#5368EE
rgb(83, 104, 238)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#5368EE
rgb(83, 104, 238)
link
#5368EE
rgb(83, 104, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Lumen Sans
heading
Lumen Sans
Lumen Sans, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

You logo
Logo
You favicon
Favicon
You social image
Social Card

UI Components

Live previews rendered using You's actual button styles.

buttonPrimary
background #5368EE textColor #FFFFFF borderColor #5368EE borderRadius 1920px shadow none
buttonSecondary
background transparent textColor #5E5F6B borderColor #D9D9DE borderRadius 1920px shadow none

Brand Personality

Tone: modern Energy: high Audience: developers and tech enthusiasts

You Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is You's primary brand color?

You's primary brand color is #301B5A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does You use?

You uses #5368EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does You use?

You uses Lumen Sans as the primary typeface across body and headings.

Does You use a light or dark theme?

You's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find You's logo?

You's logo is available directly on their site (https://you.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://you.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by You.

Methodology

Brand data on this page was extracted from https://you.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by You.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lumen Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#301B5A",
    "accent": "#5368EE",
    "background": "#FFFFFF",
    "textPrimary": "#5368EE",
    "link": "#5368EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lumen Sans",
      "heading": "Lumen Sans"
    },
    "fontStacks": {
      "heading": [
        "Lumen Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Lumen Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Lumen Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5368EE",
      "textColor": "#FFFFFF",
      "borderColor": "#5368EE",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#5E5F6B",
      "borderColor": "#D9D9DE",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/687f2dca0cbe61df74670d33/688bc526788878e1fc86574e_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/687f2dca0cbe61df74670d33/69dfc6c67eb34da4f7a472b3_YDC-Opengraph%20Image_1200x630_041526.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'You.com'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try the APIs for FreeTry the APIs for Free",
      "reasoning": "Button #2 has a vibrant blue background (#5368EE), which is the brand color, and features action-oriented text 'Try the APIs for Free', making it the primary CTA."
    },
    "secondary": {
      "index": 11,
      "text": "Learn MoreLearn More",
      "reasoning": "Button #0 has a transparent background, making it distinct from the primary button's vibrant color. It serves as a secondary option with the text 'Learn More'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'You.com'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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