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Zeit AI Brand Identity

A complete profile of Zeit AI's visual system — colors, typography, components, and personality — extracted from https://zeit-ai.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#1E2939
Accent
#101828
Body Font
Arial
Heading
Arial

Color Palette

Brand palette extracted from https://zeit-ai.com/.

primary
#1E2939
rgb(30, 41, 57)
secondary
#6A7282
rgb(106, 114, 130)
accent
#101828
rgb(16, 24, 40)
background
#F7F8FA
rgb(247, 248, 250)
textPrimary
#101828
rgb(16, 24, 40)
link
#101828
rgb(16, 24, 40)

Typography

Each font links to its Google Fonts page where available.

primary
Arial
heading
Arial
Tt Firs Neue, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Zeit AI logo
Logo
Zeit AI favicon
Favicon
Zeit AI social image
Social Card

UI Components

Live previews rendered using Zeit AI's actual button styles.

buttonPrimary
background #101828 textColor #FFFFFF borderColor #101828 borderRadius 5px shadow none
buttonSecondary
background #FFFFFF textColor #101828 borderColor #FFFFFF borderRadius 5px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Zeit AI Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Zeit AI's primary brand color?

Zeit AI's primary brand color is #1E2939. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Zeit AI use?

Zeit AI uses #101828 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Zeit AI use?

Zeit AI uses Arial as the primary typeface across body and headings.

Does Zeit AI use a light or dark theme?

Zeit AI's primary site uses a light color scheme, with a background of #F7F8FA.

Where can I find Zeit AI's logo?

Zeit AI's logo is available directly on their site (https://zeit-ai.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://zeit-ai.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zeit AI.

Methodology

Brand data on this page was extracted from https://zeit-ai.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Zeit AI.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Tt Firs Neue",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1E2939",
    "secondary": "#6A7282",
    "accent": "#101828",
    "background": "#F7F8FA",
    "textPrimary": "#101828",
    "link": "#101828"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Tt Firs Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Tt Firs Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Tt Firs Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "42px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#101828",
      "textColor": "#FFFFFF",
      "borderColor": "#101828",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#101828",
      "borderColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6902359088cc8683c4db0171/6925a140c46dd43001690802_c38a0635e0748018e7a03d739fe56709_zeitai-logo-dark.png",
    "favicon": "https://cdn.prod.website-files.com/6902359088cc8683c4db0171/6924ae0b8150e5061238bd5c_zeitai-favicon-32px.png",
    "ogImage": "https://cdn.prod.website-files.com/6902359088cc8683c4db0171/6926096eadad7878c244ee8f_zeitAI-opengraph-preview.png",
    "logoHref": "/",
    "logoAlt": "Zeit AI Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Zeit AI' in the alt text. It is also linked to the homepage, indicating it is the primary logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Try for Free",
      "reasoning": "Button #2 'Try for Free' is likely the primary CTA due to its action-oriented text and the use of a dark, prominent background color (#101828), which aligns with the accent color."
    },
    "secondary": {
      "index": 3,
      "text": "join the team",
      "reasoning": "Button #3 'join the team' is selected as secondary because it has a different background color (#FFFFFF) and serves a less immediate action compared to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Zeit AI' in the alt text. It is also linked to the homepage, indicating it is the primary logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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