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ZeroSettle Brand Identity

A complete profile of ZeroSettle's visual system — colors, typography, components, and personality — extracted from https://zerosettle.io. Built for designers, agents, and AI tools.

Download JSON
Primary
#1E293B
Accent
#10B981
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://zerosettle.io.

primary
#1E293B
rgb(30, 41, 59)
secondary
#10B981
rgb(16, 185, 129)
accent
#10B981
rgb(16, 185, 129)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#64748B
rgb(100, 116, 139)
link
#64748B
rgb(100, 116, 139)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, system-ui, -apple-system, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

ZeroSettle logo
Logo
ZeroSettle favicon
Favicon

UI Components

Live previews rendered using ZeroSettle's actual button styles.

input
background #FFFFFF textColor #1E293B borderColor #E2E8F0 borderRadius 8px shadow none
buttonPrimary
background #10B981 textColor #FFFFFF borderRadius 8px shadow rgba(16, 185, 129, 0.25) 0px 2px 12px 0px
buttonSecondary
background #F8FAFC textColor #1E293B borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy entrepreneurs and app developers

ZeroSettle Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is ZeroSettle's primary brand color?

ZeroSettle's primary brand color is #1E293B. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does ZeroSettle use?

ZeroSettle uses #10B981 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does ZeroSettle use?

ZeroSettle uses Inter as the primary typeface across body and headings.

Does ZeroSettle use a light or dark theme?

ZeroSettle's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find ZeroSettle's logo?

ZeroSettle's logo is available directly on their site (https://zerosettle.io). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://zerosettle.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ZeroSettle.

Methodology

Brand data on this page was extracted from https://zerosettle.io on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by ZeroSettle.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Söhne",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1E293B",
    "secondary": "#10B981",
    "accent": "#10B981",
    "background": "#FFFFFF",
    "textPrimary": "#64748B",
    "link": "#64748B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "42px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1E293B",
      "borderColor": "#E2E8F0",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#10B981",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(16, 185, 129, 0.25) 0px 2px 12px 0px"
    },
    "buttonSecondary": {
      "background": "#F8FAFC",
      "textColor": "#1E293B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://zerosettle.io/images/logofull.png",
    "favicon": "https://zerosettle.io/images/favicon/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "ZeroSettle"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'ZeroSettle'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Get Started",
      "reasoning": "Button #0 'Get Started' uses the vibrant brand color #10B981, indicating a strong call-to-action. It is labeled as 'btn-primary', reinforcing its primary status."
    },
    "secondary": {
      "index": 0,
      "text": "Get Started\n            Book a Demo",
      "reasoning": "Button #2 'Get Started Book a Demo' has a different background color #F8FAFC, making it suitable as a secondary option. It offers additional actions, which is typical for secondary CTAs."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy entrepreneurs and app developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'ZeroSettle'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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